# SAS PLEZI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sas-plezi

- Industry: Software
- Headquarters: Marseille, France
- Website: www.plezi.co
- Total disclosed funding: $2.4M
- Latest round: Series A (Jun 5, 2019)
- Investors on record: 1

## About

SAS PLEZI specializes in marketing automation software tailored for B2B companies, enabling streamlined lead generation and nurturing through advanced tools for effective marketing management.Founded in 2015 and headquartered in Marseille, France, SAS PLEZI focuses on providing marketing automation solutions for B2B clients. The company has undergone strategic development but has not pivoted its core business model. SAS PLEZI was co-founded by Charles Dolisy and Renaud de Lacotte. It successfully raised a total of EUR 617,025 in funding from investors including Odyssee Venture as of July 15, 2021, reflecting its ongoing commitment to growth, with a current valuation of EUR 11.657 mn.Plezi offers a comprehensive marketing automation software designed specifically for B2B companies, focusing on lead generation and nurturing. The core functionalities include automated lead scoring, intelligent campaigns, email marketing, content management, and seamless CRM synchronization. These tools enable clients to build a reliable pipeline of warm leads by efficiently managing their marketing resources and optimizing their commercial efforts. Plezi primarily serves over 4,000 users, consisting of overwhelmed marketers and busy executives seeking to streamline their marketing processes. The platform enhances collaboration among marketing and sales teams, ensuring vital information is shared effectively and markets its solutions primarily in Europe, particularly within French-speaking regions but is adaptable to various international markets.Plezi generates revenue through a subscription-based model, providing clients access to its marketing automation tools and services. Clients engage with the platform by selecting from different pricing plans tailored to their needs, structured to facilitate recurring payments. The company’s offerings support organizations looking to enhance inbound marketing strategies and improve sales efficiencies. Additionally, Plezi may offer personalized demonstrations and onboarding assistance to new clients, reinforcing its commitment to customer success.In July 2021, SAS PLEZI raised EUR 617,025 in venture funding to support its growth initiatives. The company plans to develop new features within its marketing automation platform aimed at enhancing user experience and expanding its client base. Future growth strategies include targeting new geographic regions for expansion, particularly focusing on broader European markets and enhancing its presence in non-French-speaking territories by the end of 2023.

## Funding rounds

- Series A, Jun 5, 2019, $2.4M — Odyssee Venture

## Investors

- Odyssee Venture (https://capitalatlas.ai/funds/odyssee-venture) — Series A