# Sanlo Technologies

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sanlo-technologies

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.sanlo.io
- Total disclosed funding: $14M
- Latest round: Series A (Apr 25, 2022)
- Investors on record: 8

## About

Sanlo Technologies Inc. is a specialized provider of multi-platform payment solutions and monetization strategies tailored for the gaming industry, helping developers optimize their sales channels and payment processes.Sanlo Technologies Inc. was founded in 2020 and is headquartered in San Francisco, US. The company focuses on providing innovative payment solutions for the gaming sector. The founders, Olya Caliujnaia and William Liu, have experience in the tech industry that informs their strategic direction. In April 2022, Sanlo raised USD 10.10 mn in Series A funding led by Konvoy Ventures, with participation from other investors such as Fin Venture Capital and Index Ventures, bringing the total amount raised to USD 10.10 mn and valuing the company at USD 36.03 mn.Sanlo specializes in multi-platform payment solutions and monetization strategies tailored specifically for the gaming industry. Their core offerings include the Webshop Builder, Web Checkout, and Unity Checkout, enabling game developers and publishers to create direct-to-consumer sales channels and streamline payment processes. These tools help clients navigate traditional app store constraints, expanding their revenue opportunities across global markets, including North America, Europe, and Asia-Pacific.Sanlo generates revenue primarily through partnerships with game developers and publishers, facilitated by seamless payment processes and tools for direct-to-consumer sales. The company establishes revenue-sharing agreements and subscription models with its clients. For example, a game developer may utilize the Webshop Builder to sell a new title, with Sanlo handling payment processing through Web Checkout. The revenue model includes a percentage of each transaction processed, aligning Sanlo's financial success with client sales performance, thereby creating a sustainable revenue stream tied to client success.In April 2022, Sanlo Technologies Inc. secured USD 10.10 mn in Series A funding, which will be utilized to scale its financial operating system for game and app developers. The company plans to design and launch new products aimed at enhancing its payment solutions and may expand into new geographic regions, targeting further growth in markets across North America, Europe, and Asia-Pacific. Specific details regarding upcoming product releases and timelines will be announced as the company progresses.

## Funding rounds

- Series A, Apr 25, 2022, $10M — Index Ventures, London Venture Partners, Initial Capital, GFR Fund, Portage Ventures, XYZ Ventures, Fin Capital, Konvoy Ventures
- Seed, May 12, 2021, $3.5M — Index Ventures, London Venture Partners, Initial Capital, Portage Ventures, XYZ Ventures
- Seed, Oct 1, 2020 — XYZ Ventures

## Investors

- XYZ Ventures (https://capitalatlas.ai/funds/xyz-ventures) — Seed, Series A
- Index Ventures (https://capitalatlas.ai/funds/index-ventures) — Seed, Series A
- London Venture Partners (https://capitalatlas.ai/funds/london-venture-partners) — Seed, Series A
- Initial Capital — Seed, Series A
- Portage Ventures (https://capitalatlas.ai/funds/portage-ventures) — Seed, Series A
- GFR Fund (https://capitalatlas.ai/funds/gfr-fund) — Series A
- Fin Capital (https://capitalatlas.ai/funds/fin-capital) — Series A
- Konvoy Ventures (https://capitalatlas.ai/funds/konvoy-ventures) — Series A