# Sanity AS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sanity

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.sanity.io
- Total disclosed funding: $136M
- Latest round: Series C (May 8, 2025)
- Investors on record: 10

## About

Sanity AS is a US-based technology company that provides a flexible Content Operating System, enabling content management and distribution through its advanced products.Founded in 2015 in San Francisco, US, Sanity AS specializes in content management solutions. The company was co-founded by Even Westvang, Magnus Hillestad, and Simen Skogsrud. It has successfully secured funding through six deals, with the latest being a Series C round amounting to USD 85.00 mn led by GP Bullhound on May 8, 2025. Other notable investors include Blue Cloud Ventures, Heavybit, ICONIQ Capital, Monochrome Capital, Shopify Ventures, and Threshold Ventures.Sanity provides a versatile Content Operating System designed to streamline content operations through its core products, which include Sanity Studio, a customizable content management system (CMS), and Content Lake, a real-time database optimized for content storage and delivery. These products empower users to create, manage, and distribute content effectively across various platforms, catering to a diverse clientele ranging from developers to content creators and product owners. Sanity Studio allows for extensive customization using TypeScript and React, enabling teams to adapt the CMS to their specific workflow needs. The Content Lake facilitates efficient querying and storage of structured content, enabling seamless integration with applications and automations. Sanity's solutions are utilized across multiple sectors, including e-commerce, media, and marketing, with a growing presence in North America and Europe, positioning it to serve global markets.Sanity operates primarily on a subscription-based revenue model, where clients engage with its services through tiered pricing plans tailored to specific user requirements. These plans may encompass features such as enhanced API access, increased storage capacity, or advanced marketing tools. Revenue is generated through direct sales to businesses that seek to leverage Sanity's powerful content management capabilities, thus promoting a B2B transactional structure. The company's flagship offerings, including Sanity Studio and Content Lake, are particularly attractive to organizations that prioritize real-time data management and customizable content workflows. The focus on adaptable solutions ensures that clients can efficiently scale their content operations while maintaining control over their digital assets.In May 2025, Sanity AS raised USD 85.00 mn in Series C funding, led by GP Bullhound, to invest in product research and development and fuel business growth. The company is focusing on launching new products aimed at enhancing its content management capabilities. Additionally, Sanity plans to expand its market presence in North America and Europe, targeting new industries and sectors by leveraging the recent funding to enhance its technology and outreach.

## Funding rounds

- Series C, May 8, 2025, $85M — ICONIQ Capital, Blue Cloud Ventures, Heavybit, GP Bullhound, Threshold Ventures, Monochrome Capital, Shopify Ventures
- Series B, Jun 24, 2021, $39M — Alliance Venture, Lead Edge Capital, ICONIQ Capital, Heavybit, Threshold Ventures, Monochrome Capital
- Series A, Oct 14, 2020, $9.3M — Heavybit, Alliance Ventures, Threshold Ventures, Monochrome Capital
- Seed, Sep 3, 2019, $2.4M — Heavybit, Alliance Ventures

## Investors

- Heavybit (https://capitalatlas.ai/funds/heavybit) — Seed, Series A, Series B, Series C
- Alliance Ventures — Seed, Series A
- Threshold Ventures (https://capitalatlas.ai/funds/threshold-ventures) — Series A, Series B, Series C
- Monochrome Capital (https://capitalatlas.ai/funds/monochrome-capital) — Series A, Series B, Series C
- Alliance Venture (https://capitalatlas.ai/funds/alliance-venture) — Series B
- Lead Edge Capital (https://capitalatlas.ai/funds/lead-edge-capital) — Series B
- ICONIQ Capital (https://capitalatlas.ai/funds/iconiq-capital) — Series B, Series C
- Blue Cloud Ventures (https://capitalatlas.ai/funds/blue-cloud-ventures) — Series C
- GP Bullhound (https://capitalatlas.ai/funds/gp-bullhound) — Series C
- Shopify Ventures (https://capitalatlas.ai/funds/shopify-ventures) — Series C