# Sandcroft Avenue

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sandcroft-avenue

- Industry: Internet
- Headquarters: London, UK
- Website: www.payasugym.com
- Total disclosed funding: $7.2M
- Latest round: Series A (May 17, 2018)
- Investors on record: 2

## About

Sandcroft Avenue Limited operates as a flexible fitness access provider, offering a subscription model that allows users to access a wide network of gyms, pools, and spas across the UK without long-term commitments.Founded in 2009 and headquartered in London, UK, Sandcroft Avenue Limited specializes in flexible fitness services, primarily through its Monthly+ Pass. The company has successfully raised a total of GBP 5.31 million in Series A funding from Albion Capital and Concentric, with the most recent investment completed on May 17, 2018. The current valuation stands at GBP 22.10 million, reflecting its growth in the fitness sector. Jamie Ward serves as both the Founder and CEO, bringing his experience to lead the company in its market strategy.Sandcroft Avenue Limited offers a flexible fitness access service through its Monthly+ Pass, allowing customers unlimited entries to a vast network of gyms, pools, and spas across the UK. This service permits users to choose a primary gym while providing access to additional locations without long-term contracts or joining fees, catering to individual fitness enthusiasts, corporate clients, and gym owners. The company addresses the demand for adaptable fitness solutions, appealing to those with various preferences and travel needs.The company generates revenue through a subscription-based model where users purchase the Monthly+ Pass for access to numerous fitness venues. Revenue streams include direct subscriptions from individual users and corporate partnerships that offer discounted memberships to employees as a wellness benefit, ensuring a diverse array of fitness-related services that promote user engagement and satisfaction.Following the most recent funding round in May 2018, Sandcroft Avenue Limited plans to expand its service offerings and geographic reach. The company aims to introduce new products designed to enhance user experience and possibly target new markets within the UK. The GBP 5.31 million from the Series A funding will support these initiatives, facilitating improvements in technology and infrastructure to better serve its client base.

## Funding rounds

- Series A, May 17, 2018, $7.2M — Albion Capital, Concentric

## Investors

- Albion Capital — Series A
- Concentric (https://capitalatlas.ai/funds/concentric) — Series A