# Samast Technologies Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/samast-technologies-private

- Industry: Internet
- Headquarters: Gurgaon, India
- Website: www.magicpin.in
- Total disclosed funding: $95M
- Latest round: Series D (Nov 17, 2021)
- Investors on record: 11

## About

Samast Technologies operates magicpin, a significant platform in India's food delivery sector, specializing in facilitating seamless food orders from a variety of restaurants and enhancing brand engagement through tailored consumer insights.Founded in 2015 in Gurgaon, India, Samast Technologies Private Limited operates magicpin, which focuses on food delivery and customer engagement services. The company raised INR 4472.00 mn in Series D funding on November 17, 2021, led by Zomato™ Ltd, with participation from Lightspeed Venture Partners and others. The current CEO, Anshoo Sharma, is one of the founders, alongside Arshdeep Gulati, Brij Bhushan, and Naman Mawandia.magicpin, operated by Samast Technologies Private Limited, stands as India's third-largest food delivery app, providing a platform for users to order from various restaurants. In addition to food delivery, magicpin offers services aimed at boosting consumer engagement for brands and retailers, delivering insights and promotional tools tailored to specific demographics. The platform primarily serves SMEs in the retail sector and end-users across major metropolitan areas such as New Delhi, Bangalore, Pune, Hyderabad, and Mumbai.In the most recent year, 2023, magicpin reported a revenue of INR 37,035,841, with an EBITDA of INR -13,923,594. The company generates revenue through a commission-based model from restaurants and retailers, alongside charging for promotional visibility and engagement tools on the platform.Following the Series D funding of INR 4472.00 mn in November 2021, Samast Technologies Private Limited plans to leverage this capital to expand into new markets and product categories. Specific details regarding upcoming product launches are not available, but the funding will facilitate broader geographic expansion and potentially new offerings within the food delivery space.

## Funding rounds

- Series D, Nov 17, 2021, $60M — Lightspeed Venture Partners, Eternal Limited, Knollwood Investment Advisory
- Series D, Jul 15, 2020, $6.9M — Lightspeed Venture Partners, Samsung Venture Investment, WaterBridge Ventures
- Series C, Oct 10, 2018, $17M — Lightspeed Venture Partners, WaterBridge Ventures
- Series B, Feb 24, 2017, $7.2M — Lightspeed Venture Partners, WestBridge Capital Partners, Vy Capital, The Bunting Family Office, Moonstone Investments, V1 Capital, Trifecta Venture
- Series A, Aug 21, 2015, $2.9M — Lightspeed Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Series A, Series B, Series C, Series D
- WestBridge Capital Partners (https://capitalatlas.ai/funds/westbridge-capital-partners) — Series B
- Vy Capital (https://capitalatlas.ai/funds/vy-capital) — Series B
- The Bunting Family Office — Series B
- Moonstone Investments — Series B
- V1 Capital — Series B
- Trifecta Venture — Series B
- WaterBridge Ventures (https://capitalatlas.ai/funds/waterbridge-ventures) — Series C, Series D
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series D
- Eternal Limited — Series D
- Knollwood Investment Advisory — Series D