# Samantha Cameron Studio

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/samantha-cameron-studio

- Industry: Retail
- Headquarters: London, UK
- Website: www.cefinn.com
- Total disclosed funding: $3.3M
- Latest round: Seed (Jul 27, 2018)
- Investors on record: 2

## About

Samantha Cameron Studio Limited operates as Cefinn, a women’s designer fashion brand known for its contemporary styles and high-quality materials, offering a diverse range of clothing items that cater to various occasions.Samantha Cameron Studio Limited, founded in 2016 and headquartered in London, UK, specializes in women's fashion through its brand Cefinn. The company was established by Samantha Cameron, who has experience in launching and leading other ventures. Since its inception, the company has conducted two deals, with the most recent funding round occurring on July 27, 2018. During this SEED round, the company raised GBP 2.5 million from HAVISHAM GROUP and Venrex, valuing it at GBP 10.01 million post-money.Cefinn by Samantha Cameron specializes in women's designer fashion, offering a cohesive range of products that focus on contemporary styles and high-quality materials. The company’s core offerings include a variety of clothing categories such as dresses, knitwear, tailoring, jackets, and skirts, designed to provide flattering fits and timeless appeal. These garments cater to various end-use cases, including workwear, occasionwear, and casual attire, facilitating the transition from desk to dinner with ease and sophistication. The brand mainly targets women seeking investment pieces for special events, such as weddings or summer celebrations, as well as those looking to enhance their everyday wardrobe. Cefinn products are available primarily in the UK and select international markets, appealing to a clientele that values elegance, practicality, and sustainability in their fashion choices.Cefinn generates revenue through direct-to-consumer sales, primarily via its online platform and flagship retail store located on London's King's Road. Customers engage with the brand by purchasing individual items, such as investment dresses and tailored suits, which are priced at a premium to reflect their design quality and material excellence. The transaction structure allows for seamless purchases, including options for express shipping for timely delivery, particularly appealing for last-minute shopping. The company also promotes free standard shipping on orders exceeding GBP 300, encouraging larger purchases. Overall, Cefinn's revenue model is anchored in offering high-quality, stylish apparel directly to consumers, leveraging both online and physical retail channels to maximize reach and customer engagement.In the wake of the GBP 2.5 million SEED funding raised in July 2018, Cefinn is set to enhance its product offerings and expand its market presence. The company plans to introduce new lines that align with current trends in women's fashion, with specific launches anticipated in the upcoming year. Additionally, Cefinn aims to penetrate new international markets, focusing on locations in Europe and North America by the end of 2023. The recent funding will facilitate these initiatives, allowing for increased marketing efforts and product development to support this growth trajectory.

## Funding rounds

- Seed, Jul 27, 2018, $3.3M — Venrex, HAVISHAM GROUP

## Investors

- Venrex (https://capitalatlas.ai/funds/venrex) — Seed
- HAVISHAM GROUP — Seed