# Salu

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salu

- Industry: Internet
- Headquarters: Gold River, US
- Website: www.salubeauty.com
- Total disclosed funding: $29M
- Latest round: Series B (May 9, 2000)
- Investors on record: 3

## About

Salu, Inc. is a beauty and wellness company specializing in innovative skincare, makeup, and haircare products designed to enhance natural beauty and address various customer needs.Founded in 1996 in Gold River, US, Salu, Inc. develops beauty products and has undergone significant operational shifts, including its acquisition by Drugstore.com in December 2009. The founders include Ashlyn Nguyen and Marina Dimentman, while Francisco Hernández currently serves as CEO. The company has raised a total of USD 28.50 mn through funding rounds, including its most recent Series B round led by MDS Capital with participation from Atlas Venture and El Dorado Ventures.Salu, Inc. offers a wide range of beauty and wellness products, including skincare, makeup, and haircare solutions. Its offerings are tailored to address consumer needs such as hydration, anti-aging, and enhancing natural beauty. Products are distributed across key markets in North America, Europe, and Asia, ensuring accessibility for individual consumers and retail partners alike.Salu, Inc. generates revenue primarily through direct-to-consumer sales and retail partnerships. The company employs subscription models and exclusive retailer collaborations to enhance client relationships. Flagship products contribute significantly to revenue, with competitive pricing strategies designed to foster brand loyalty and maximize market reach.Looking ahead, Salu, Inc. intends to introduce new products aligned with current beauty trends, with anticipated releases in the coming year. The company is also exploring expansion into additional geographic markets. Recent funding from the Series B round will support these growth initiatives, including product development and market entry strategies.

## Funding rounds

- Series B, May 9, 2000, $29M — Atlas Venture, El Dorado Ventures, MDS Capital

## Investors

- Atlas Venture (https://capitalatlas.ai/funds/atlas-venture) — Series B
- El Dorado Ventures (https://capitalatlas.ai/funds/el-dorado-ventures) — Series B
- MDS Capital (https://capitalatlas.ai/funds/mds-capital) — Series B