# Salty

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salty

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.salty.co.in/
- Total disclosed funding: $0.5M
- Latest round: Seed (Dec 29, 2023)
- Investors on record: 2

## About

Based in Delhi, India, and founded in 2022 by Sonaal Goel, Twishaa Gupta, and Kanishka Garg, Salty E-Commerce Private Limited, doing business as Salty operates as a jewelry brand. In January 2026, Salty E-Commerce Private Limited raised INR 30.1 million in venture funding led by investor MG Investments, with participation from other investors Anicut Capital, All In Capital and JK Group. 

The company offers a diverse collection of fashion accessories and jewelry for both men and women, to enhance their style. Some of the products offered by Salty E-commerce through its e-commerce website include earrings based on type, occasion, and color, rings like statement and everyday rings, necklaces, bracelets, etc for women, and men's chains earrings bracelets, and rings for men.

Salty E-commerce generates revenue by selling products through its e-com website such as Diamond Butterfly stud for INR 249 to INR 399, Blitz Men stainless steel chain for INR 379, Cute Evil Eye Adjustable Ring at INR 349, etc.

The company plans to utilize the January 2026 funding to strengthen its team, widen its presence on online sales channels, and enhance nationwide delivery speeds.

## Funding rounds

- Seed, Dec 29, 2023, $0.5M — Anicut Capital, All In Capital

## Investors

- Anicut Capital (https://capitalatlas.ai/funds/anicut-capital) — Seed
- All In Capital (https://capitalatlas.ai/funds/all-in-capital) — Seed