# SALTED CO.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salted-co

- Industry: Medical Devices & Equipment
- Headquarters: Hanam-si, South Korea
- Website: www.salted.ltd
- Total disclosed funding: $8.1M
- Latest round: Series B (Dec 13, 2021)
- Investors on record: 8

## About

Based in South Korea, SALTED CO., LTD is a digital solutions provider that focuses on enhancing operational efficiency and user experience across various industries.Founded in 2015 in Hanam-si, South Korea, SALTED CO., LTD specializes in digital innovations aimed at improving workflows. The company has completed a total of 4 deals, with its latest funding round being a Series B which raised KRW 7 billion on December 13, 2021, from investors including Enlight Ventures and Korea Venture Investment Corporation. Hyung-jin Cho serves as both the founder and CEO, leading the company's strategic initiatives.Salted Ltd. specializes in providing innovative solutions that cater to the evolving needs of its diverse clientele. The company's core product offerings are designed to address specific pain points within their target markets, focusing on enhancing efficiency and user experience. Their flagship product is engineered to facilitate seamless integration into existing workflows, allowing clients to optimize their operations effectively. Salted Ltd. serves a wide range of industries, including technology, retail, and e-commerce, with a particular emphasis on urban centers across North America and Europe. These products are tailored to meet the demands of both B2B clients and direct consumers, ensuring that end users benefit from enhanced usability and functionality.Salted Ltd. generates revenue primarily through a subscription-based model, offering tiered pricing plans that cater to various customer segments. Clients can engage with the company's services through partnerships or direct purchases, allowing them to select the most suitable options for their needs. The transaction structure is designed to support both individual consumers and business entities, promoting flexibility and scalability in usage. Notably, the company's flagship offerings are central to its revenue stream, with clients subscribing to different service levels based on their unique requirements. This approach not only fosters long-term customer relationships but also positions Salted Ltd. for sustained financial growth as market demand continues to evolve.Following the Series B funding round in December 2021, SALTED CO., LTD plans to utilize the KRW 7 billion raised to expand into overseas markets. The company is actively developing new products that will be launched to address emerging market needs, aiming to enhance its global presence. Specific target markets for expansion include North America and Europe, with strategic initiatives expected to roll out in the coming years.

## Funding rounds

- Series B, Dec 13, 2021, $5.9M — Shinhan Asset Management, Smilegate Investment, Posco Investment, Enlight Ventures, Korea Venture Investment Corporation
- Series A, Oct 24, 2019, $2.1M — Shinhan Securities, Michigan Venture Capital, Koramco Asset Management, Enlight Ventures

## Investors

- Shinhan Securities (https://capitalatlas.ai/funds/shinhan-securities) — Series A
- Michigan Venture Capital (https://capitalatlas.ai/funds/michigan-venture-capital) — Series A
- Koramco Asset Management — Series A
- Enlight Ventures (https://capitalatlas.ai/funds/enlight-ventures) — Series A, Series B
- Shinhan Asset Management (https://capitalatlas.ai/funds/shinhan-asset-management) — Series B
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series B
- Posco Investment (https://capitalatlas.ai/funds/posco-investment) — Series B
- Korea Venture Investment Corporation (https://capitalatlas.ai/funds/korea-venture-investment-corporation) — Series B