# Salsify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salsify

- Industry: Software
- Headquarters: Boston, US
- Website: www.salsify.com/
- Total disclosed funding: $298M
- Latest round: Series F (Apr 13, 2022)
- Investors on record: 9

## About

Based in the US, Salsify, Inc. develops a cloud-based platform, providing content management solutions for manufacturers, distributors, and retailers.

Based in Massachusetts, US, and founded in 2012, Salsify, Inc. operates as an e-commerce experience management platform. Jason Purcell, Jeremy Redburn, and Rob Gonzalez are the co-founders of the company. In April 2022, Salsify, Inc. raised USD 200 million in series F funding led by TPG, with participation from Cap Table Coalition, Neuberger Berman, and Permira.

The company offers a commerce experience management platform known as CommerceXM. The platform acts as a central repository for product information, facilitating cross-team and cross-organization cooperation at scale and providing the data needed to improve product pages across channels. It offers product experience management, digital asset management, global data synchronization network, marketplace commerce, insights, product information management, social commerce, and more. Some of the company's customers include Coca-Cola, Rubbermaid, and Mars among others.

The company will use the funding to deliver its vision and act as a global recording and working system for digital commerce, with product data at its core, including providing its management platform and expanding the retail network, expanding globally, and investing in its teams.

## Funding rounds

- Series F, Apr 13, 2022, $200M — Permira, TPG, Neuberger Berman, Cap Table Coalition
- Series D, Jul 18, 2018, $43M — Matrix Partners, Greenspring Associates, North Bridge Venture Partners, Venrock, Underscore VC
- Series C, Dec 15, 2016, $30M — Matrix Partners, North Bridge Venture Partners, Venrock, Underscore VC
- Series B, Jun 30, 2015, $17M — Matrix Partners, North Bridge Venture Partners, Venrock
- Series A, Jun 28, 2013, $8.4M — Matrix Partners, North Bridge Venture Partners

## Investors

- Matrix Partners (https://capitalatlas.ai/funds/matrix-partners) — Series A, Series B, Series C, Series D
- North Bridge Venture Partners (https://capitalatlas.ai/funds/north-bridge-venture-partners) — Series A, Series B, Series C, Series D
- Venrock (https://capitalatlas.ai/funds/venrock) — Series B, Series C, Series D
- Underscore VC (https://capitalatlas.ai/funds/underscore-vc) — Series C, Series D
- Greenspring Associates (https://capitalatlas.ai/funds/greenspring-associates) — Series D
- Permira (https://capitalatlas.ai/funds/permira) — Series F
- TPG (https://capitalatlas.ai/funds/tpg) — Series F
- Neuberger Berman (https://capitalatlas.ai/funds/neuberger-berman) — Series F
- Cap Table Coalition (https://capitalatlas.ai/funds/cap-table-coalition) — Series F