# Salpro

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salpro-pty

- Industry: Software
- Headquarters: Sydney, Australia
- Website: www.investfit.com.au
- Total disclosed funding: $1.1M
- Latest round: Series A (Mar 23, 2017)
- Investors on record: 1

## About

Salpro Pty Ltd offers innovative financial planning and investment management solutions, focusing on user-friendly platforms that empower clients to navigate their investment journeys effectively. Their services cater to both individual and institutional clients.Founded in 2014 in Sydney, Australia, Salpro Pty Ltd specializes in financial planning and investment management. The company has not undergone any significant pivots or changes in business operations. It raised AUD 1.5 million during its Series A funding round on March 23, 2017, led by Sapien Ventures. This amount represents the total capital raised to date.Salpro Pty Ltd specializes in delivering innovative financial planning and investment management solutions tailored to individual and institutional clients. The company focuses on creating user-friendly platforms that facilitate streamlined investment processes, enabling users to make informed decisions based on their specific financial goals. Salpro's core offerings include comprehensive investment analytics tools, personalized financial assessments, and educational resources aimed at empowering users with the knowledge to navigate complex financial landscapes. These solutions address the needs of a diverse clientele, including retail investors, financial advisors, and wealth management firms, primarily servicing markets in Australia, the United States, and the United Kingdom.Salpro Pty Ltd generates revenue through a diversified transactional model that includes subscription-based services and partnerships with financial institutions. Clients typically engage with the platform through a tiered subscription structure, allowing access to different levels of financial tools and resources tailored to their investment requirements. This includes premium features that enhance analytics capabilities and personalized consulting services. The company’s flagship offerings cater to both B2B relationships with financial advisors and direct-to-consumer segments, ensuring a broad client base that spans various demographics. Revenue streams are bolstered through collaborations with retail and wholesale partners, maximizing the reach and impact of Salpro's services in the competitive financial sector.Following the Series A funding round on March 23, 2017, Salpro Pty Ltd intends to utilize the AUD 1.5 million raised to support the development of new products aimed at enhancing their service offerings. The company is exploring expansion into new geographic markets, particularly targeting regions in Asia and Europe by 2025. These efforts will focus on building localized partnerships and adapting their platform to meet the unique financial needs of these markets.

## Funding rounds

- Series A, Mar 23, 2017, $1.1M — Sapien Ventures

## Investors

- Sapien Ventures (https://capitalatlas.ai/funds/sapien-ventures) — Series A