# Sally

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sally

- Industry: Software
- Headquarters: Japan
- Website: https://sally-inc.jp
- Latest round: Series A (May 21, 2026)
- Investors on record: 3

## About

Established in 2018 and based in Tokyo, Japan, Sally, Inc. d.b.a Sally develops and operates applications, and plans events to create a platform for murder mystery games. In May 2026, Sally raised an undisclosed amount in series A funding from Ignition Point Venture Partners, Chiba Dojo and Mitsubishi UFJ Capital. As of May 2026,the company is led by CEO Eitaro Hiraishi.
 
Sally, Inc.’s primary product is Madamis, a detailed murder mystery game platform that offers an extensive range of scenarios and play options. The platform features more than 2,000 scenarios and over 20,000 play records, allowing players to engage in varied and intricate mystery-solving experiences. The company also offers the Madamis Call App, a scenario-creation tool for writers. Additionally, Sally, Inc. manages a comprehensive portal site, Madamis.jp, which functions as a central hub for players, providing access to scenarios, records, and community features. The firm offers comprehensive production support services like planning, management, training, IP collaboration scenarios, and creation.
 
The company plans to use May 2026 funds to improve the UZU app, develop experiential content, and strengthen creator support features.

## Funding rounds

- Series A, May 21, 2026 — Mitsubishi UFJ Capital, Chiba Dojo, Ignition Point Venture Partners

## Investors

- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- Chiba Dojo (https://capitalatlas.ai/funds/chiba-dojo) — Series A
- Ignition Point Venture Partners (https://capitalatlas.ai/funds/ignition-point-venture-partners) — Series A