# Salesforce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salesforce

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.salesforce.com
- Total disclosed funding: $47M
- Latest round: Series D (Jun 1, 2001)
- Investors on record: 5

## About

Salesforce, Inc. is a US-based software company specializing in customer relationship management (CRM) solutions, providing businesses with tools to enhance customer engagement and streamline sales processes.Founded in 1999 in San Francisco, US, Salesforce, Inc. is known for its CRM software solutions. The company has evolved its business strategy significantly since inception, primarily focusing on cloud-based services. The co-founders, Marc Benioff (CEO), Parker Harris, Frank Dominguez, and Dave Moellenhoff, established the company to address growing customer relationship needs. Salesforce has raised a total of USD 13.83 mn across 11 deals, with its most recent funding round being a Series B worth USD 13.83 mn, completed on June 22, 2004. The company's current valuation stands at USD 21.994 bn.Salesforce delivers a comprehensive suite of customer relationship management (CRM) solutions through its core product offering, Starter Suite. This platform integrates sales, service, and marketing tools, specifically designed for small businesses, and facilitates seamless customer engagement across various touchpoints. Salesforce's AI-driven features automate workflows, provide personalized customer experiences, and generate actionable insights through real-time analytics. Its products are marketed globally, with significant market presence in North America, Europe, and Asia-Pacific, serving small to medium-sized enterprises across various sectors, including finance, healthcare, retail, and education.In the most recent fiscal year of 2025, Salesforce reported a revenue of USD 37,895 mn and an EBITDA of USD 12,777 mn. The company operates on a subscription-based revenue model, with clients subscribing to services on a per-user, per-month basis. The Starter Suite pricing is set at USD 25 per user per month, allowing businesses to access integrated CRM functionalities without installation, supporting ongoing client relationships requiring continuous access to Salesforce's capabilities.Salesforce plans to continue its expansion into new markets and enhance its product offerings. While specific upcoming products are not mentioned, the company intends to leverage its recent funding from the Series B round to support innovation and market penetration. The strategic focus includes significant growth in North America, Europe, and Asia-Pacific by 2025, aiming to capture more clients and meet the increasing demand for CRM solutions. The funding will be utilized to enhance product development and bolster global marketing efforts. In January 2023, Elliott Management acquired Salesforce, Inc. from Emergence Capital. The acquisition enables Salesforce to add Fin’s AI agents that resolve customer queries across channels and integrate with Agentforce, giving customers more options to deploy automated support and reduce service costs.

## Funding rounds

- Series D, Jun 1, 2001, $47M — GCM Grosvenor, Meritech Capital Partners, SunBridge Partners, Attractor Ventures, MF Capital

## Investors

- GCM Grosvenor — Series D
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series D
- SunBridge Partners (https://capitalatlas.ai/funds/sunbridge-partners) — Series D
- Attractor Ventures (https://capitalatlas.ai/funds/attractor-ventures) — Series D
- MF Capital (https://capitalatlas.ai/funds/mf-capital) — Series D