# Saleo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/saleo

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.saleo.io
- Total disclosed funding: $13M
- Latest round: Series A (Sep 5, 2023)
- Investors on record: 2

## About

Based in Georgia, US, and founded in 2021, Saleo, Inc. operates as a software development company that offers software as a service platform that helps companies create demos for showcasing the client’s live SaaS product. The company was Co-founded by Justin McDonald (CEO), Daniel Hellerman (CPO), and Alexey Svetliakov. In September 2023, Saleo, Inc. raised USD 11.93 million in series A funding led by Emergence Capital Partners, with participation from Tech Square Ventures and others.

The company provides a platform that enables software firms to build data-driven demos directly into their live SaaS product. It gives users control over numerous page elements like graphs, metrics, tables, text, photos, and icons, allowing them to construct a software demo that communicates directly to their customers and assists them in presenting their product. The platform is used by sales engineers, product teams, product marketing, and sales teams.

Saleo, Inc. plans to use the September 2023 funding to strengthen its go-to-market team, boost engineering and product productivity, and expand market reach.

## Funding rounds

- Series A, Sep 5, 2023, $12M — Emergence Capital, Tech Square Ventures
- Seed, May 4, 2022, $1.5M — Tech Square Ventures

## Investors

- Tech Square Ventures (https://capitalatlas.ai/funds/tech-square-ventures) — Seed, Series A
- Emergence Capital (https://capitalatlas.ai/funds/emergence-capital) — Series A