# Salasa co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/salasa

- Industry: Logistics & Distribution
- Headquarters: Riyadh, Saudi Arabia
- Website: www.salasa.co
- Total disclosed funding: $39M
- Latest round: Series B (Aug 4, 2025)
- Investors on record: 5

## About

Based in Saudi Arabia, Salasa co. provides innovative eCommerce logistics solutions, specializing in third-party logistics that enhance operational efficiency for businesses across diverse sectors. Salasa, founded in 2016 in Riyadh, Saudi Arabia, offers technology-driven logistics services to streamline fulfillment. In August 2025, Salasa co. raised USD 30 million in series B funding led by Artal Capital, with participation from 500 Global, Alsulaiman Group, Saudi Aramco Entrepreneurship Ventures, and Saudi Venture Capital Company. Salasa has completed 3 deals to date, with the most recent deal occurring on August 4, 2025. Salasa offers comprehensive end-to-end eCommerce logistics solutions designed to streamline the fulfillment process for businesses across various sectors. The company specializes in third-party logistics (3PL), including services such as warehousing, order processing, cross-border shipping, and return management, aimed at enhancing operational efficiency and customer satisfaction. Salasa's flagship offerings include 2-hour delivery through hyperlocal dark stores, catering to the growing demand for fast delivery options. Their services target both B2B and B2C clients, including international brands optimizing their supply chain in markets like the Middle East, Europe, and North America. By integrating advanced technology, Salasa provides real-time visibility over order status, inventory levels, and delivery tracking, addressing common logistics pain points. The revenue structure of Salasa is primarily driven by its diverse logistics services for both domestic and international clients. The firm operates on a transactional basis through contract agreements and service subscriptions, ensuring reliable revenue from both retail and wholesale partners. Salasa's pricing model accommodates various business sizes, offering specific service packages that may include storage fees, fulfillment costs, and shipping rates. By focusing on core products like 3PL fulfillment and cross-border shipping, Salasa secures long-term partnerships with businesses looking to enhance logistics capabilities while managing costs efficiently. The company will use the funding from August 2025 to expand its fulfilment network, bonded zones, and dark stores across Saudi Arabia and the GCC, strengthen its ecosystem and international shipping capabilities, and support both local and global growth.

## Funding rounds

- Series B, Aug 4, 2025, $30M — 500 Global, Saudi Aramco Entrepreneurship Ventures, Saudi Venture Capital Company, Alsulaiman Group, Artal Capital
- Series A, Dec 28, 2020, $8.6M — 500 Global, Saudi Venture Capital Company, Alsulaiman Group

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Series A, Series B
- Saudi Venture Capital Company (https://capitalatlas.ai/funds/saudi-venture-capital-company) — Series A, Series B
- Alsulaiman Group (https://capitalatlas.ai/funds/alsulaiman-group) — Series A, Series B
- Saudi Aramco Entrepreneurship Ventures (https://capitalatlas.ai/funds/saudi-aramco-entrepreneurship-ventures) — Series B
- Artal Capital (https://capitalatlas.ai/funds/artal-capital) — Series B