# Sailthru

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sailthru

- Industry: Software
- Headquarters: New York, US
- Website: www.sailthru.com
- Total disclosed funding: $47M
- Latest round: Series C (Dec 12, 2013)
- Investors on record: 12

## About

Sailthru, Inc. provides a comprehensive marketing platform tailored for personalized consumer experiences across multiple channels. The company focuses on data-driven marketing strategies that enhance customer engagement and optimize marketing efforts.Founded in 2008 and headquartered in New York, US, Sailthru, Inc. specializes in cross-channel marketing solutions. In December 2018, Sailthru was acquired by CM Group. The company's latest funding round was a Series C in which it raised USD 20.00 mn, led by Scale Venture Partners, with total funding amounting to USD 20.00 mn and a current valuation of USD 140.68 mn.Sailthru by Marigold delivers a cross-channel marketing platform designed for personalized marketing experiences. It integrates advanced customer data management to create comprehensive customer profiles, enabling tailored messaging strategies. The platform provides features such as lifecycle optimization and AI-driven predictive analytics, primarily targeting retailers and media brands in North America and Europe.Sailthru by Marigold employs a subscription-based revenue model wherein clients pay for access to its marketing platform. The business operates on direct B2B relationships, often involving multi-year subscriptions with tiered pricing structures based on usage. Key offerings, including email marketing solutions and the Marigold Grow platform, significantly contribute to its revenue through ongoing client engagement and service renewals.With the acquisition by CM Group, Sailthru aims to expand its product offerings and enhance its platform capabilities. The company is likely focusing on new product launches in the coming year, although specific products and release dates have not been disclosed. Furthermore, Sailthru plans to explore additional markets, aiming to penetrate regions outside its current footprint by leveraging recent funding to amplify its growth strategy.

## Funding rounds

- Series C, Dec 12, 2013, $20M — Benchmark, RRE Ventures, Scale Venture Partners, Gotham Ventures, AOL Ventures, Occam Partners
- Series B, Nov 9, 2012, $19M — Benchmark, RRE Ventures, Gotham Ventures, AOL Ventures
- Series A, Sep 19, 2011, $7.1M — RRE Ventures, Hatteras Venture Partners, Gotham Ventures, AOL Ventures, Lerer Hippeau Ventures, Thrive Capital, Pilot Group
- Seed, Jun 30, 2010, $1M — RRE Ventures, Gotham Ventures, Compound Ventures, AOL Ventures, Lerer Hippeau Ventures, Thrive Capital, Pilot Group, Bowery Capital

## Investors

- RRE Ventures (https://capitalatlas.ai/funds/rre-ventures) — Seed, Series A, Series B, Series C
- Gotham Ventures (https://capitalatlas.ai/funds/gotham-ventures) — Seed, Series A, Series B, Series C
- Compound Ventures (https://capitalatlas.ai/funds/compound-ventures) — Seed
- AOL Ventures (https://capitalatlas.ai/funds/aol-ventures) — Seed, Series A, Series B, Series C
- Lerer Hippeau Ventures — Seed, Series A
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Seed, Series A
- Pilot Group — Seed, Series A
- Bowery Capital (https://capitalatlas.ai/funds/bowery-capital) — Seed
- Hatteras Venture Partners (https://capitalatlas.ai/funds/hatteras-venture-partners) — Series A
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series B, Series C
- Scale Venture Partners (https://capitalatlas.ai/funds/scale-venture-partners) — Series C
- Occam Partners — Series C