# Sailplay

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sailplay

- Industry: Software
- Headquarters: New York, US
- Website: www.sailplay.ru
- Total disclosed funding: $0.3M
- Latest round: Seed (Jan 24, 2013)
- Investors on record: 1

## About

Based in New York, US, founded in 2012, Sailplay operates as a b2c marketing automation platform for retail and restaurant businesses. Leonid Shangin and Yakov Filippenko are the co-founders of the company. In June 2022, Retail Rocket Cyprus, Ltd acquired SailPlay from AltaIR Capital and Flint Capital. Leonid Shangina and Yakov Filippenko are the co-founders of the company.
 
The company provides customer data management platform with automatic collection of information from various sources; a loyalty platform for quick launch and management of loyalty programs; a sender, a professional customer communication tool with a user-friendly visual interface; and an analytical tool to achieve the maximum result of marketing campaigns.
 
SailPlay's tools offer data collection, segmentation, loyalty programs, quests, gamification, email marketing, and SMS marketing. The firm's clients include Zenden, Sephora, Hearst, Crocs, Roche, Mars, and more.

## Funding rounds

- Seed, Jan 24, 2013, $0.3M — Altair Capital

## Investors

- Altair Capital — Seed