# Safi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/safi-2

- Industry: Environmental Services
- Headquarters: London, UK
- Website: www.safi.co
- Total disclosed funding: $25M
- Latest round: Series A (Nov 9, 2023)
- Investors on record: 6

## About

Based in London, UK, and founded in 2021 Safi formerly known as TrueCircle Technologies Ltd. operates as a technology company that provides software and hardware products for recycling companies. As of 2024, the company is headed by its CEO Rishi Stocker. In November 2023, raised GBP 16.28 million in Series A funding led by investor Nosara Capital, with participation from returning investors Lowercarbon Capital and Transition. Individual investors also participated in the round.  The Series A round of financing values TrueCircle Technologies Ltd at GBP 57.65 million post-money.

The company offers an artificial intelligence platform that provides a data and insight dashboard for recycling companies to operate efficiently and profitably. It also provides an automated sampling cabin that automatically identifies the waste, sorts the waste, and reduces the risk of fire. The firm has partnered with recycling companies like Cory, Bright Green, Glanway, and many more.

The company plans to use the November 2023 funding to advance its artificial intelligence, automation, and embedded finance.

## Funding rounds

- Series A, Nov 9, 2023, $20M — Nosara Capital, Lowercarbon Capital, Transition
- Seed, Oct 4, 2021, $5.4M — Passion Capital, Firstminute Capital, Giant Ventures, Lowercarbon Capital

## Investors

- Passion Capital — Seed
- Firstminute Capital (https://capitalatlas.ai/funds/firstminute-capital) — Seed
- Giant Ventures (https://capitalatlas.ai/funds/giant-ventures) — Seed
- Lowercarbon Capital (https://capitalatlas.ai/funds/lowercarbon-capital) — Seed, Series A
- Nosara Capital (https://capitalatlas.ai/funds/nosara-capital) — Series A
- Transition (https://capitalatlas.ai/funds/transition) — Series A