# S94

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/s94

- Industry: Internet
- Headquarters: Brooklyn, US
- Website: www.sobump.com
- Total disclosed funding: $7.5M
- Latest round: Series A (Apr 10, 2019)
- Investors on record: 5

## About

S94 Inc. operates a digital marketplace focused on the buying and selling of sneakers and streetwear, shifting towards innovative services that enhance consumer access to retail pricing.Founded in 2016 in Brooklyn, US, S94 Inc. initially focused on facilitating transactions within the sneaker and streetwear market. The company has pivoted to offer a new product called Secured, which helps users purchase items at retail prices. The founders, Ayaan Shah, Jason Ernst, Kamron Javadi, Sujay Jakka, and Zach Finch, have experience in various entrepreneurial ventures. S94 Inc. raised USD 7.5 mn in SERIES A funding in April 2019, led by Headline, with participation from Kleiner Perkins and Y Combinator, bringing its total funding to USD 7.5 mn.S94 Inc., through its platform, primarily facilitates the buying and selling of sneakers and streetwear. The introduction of Secured allows users to purchase these items at retail prices, offering tools such as sneaker bots, early release links, and raffles. The target audience includes sneaker enthusiasts and streetwear collectors across North America and Europe.S94 Inc.'s revenue model transitioned to a subscription-based service with its new offering, Secured. Users pay for access to premium features that enhance their purchasing capabilities. Although specific pricing details for subscription plans are not publicly disclosed, new users are encouraged to use a promotional code for their first month. This model aims to establish a sustainable revenue stream by providing tools tailored to sneaker and streetwear enthusiasts.S94 Inc. plans to expand its offerings, focusing on launching additional features for the Secured platform. The company aims to penetrate new markets in North America and Europe by enhancing its services by the end of 2023. The recent funding of USD 7.5 mn from the SERIES A round will support these growth initiatives, enabling the development of new products and the enhancement of marketing efforts to reach a broader audience.

## Funding rounds

- Series A, Apr 10, 2019, $7.5M — Kleiner Perkins, Headline, Y Combinator
- Seed, Mar 19, 2018 — ACE & Company, Sinai Ventures

## Investors

- ACE & Company (https://capitalatlas.ai/funds/ace-company) — Seed
- Sinai Ventures (https://capitalatlas.ai/funds/sinai-ventures) — Seed
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series A
- Headline (https://capitalatlas.ai/funds/headline) — Series A
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Series A