# Rypple

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rypple

- Industry: Software
- Headquarters: Toronto, Canada
- Website: www.rypple.com
- Total disclosed funding: $13M
- Latest round: Series B (Sep 29, 2010)
- Investors on record: 3

## About

Rypple is a company that specializes in providing innovative performance management solutions designed to enhance employee engagement and feedback within organizations.Founded in 2008, Rypple operates as a performance management solution provider. The company was acquired by Salesforce.com in December 2011, with the financial terms of the deal undisclosed. Rypple’s headquarters is located in Toronto, Canada. The firm has completed a total of 4 deals, with its most recent funding round being a Series B amounting to USD 7.00 mn, led by Bridgescale, which has raised a total of USD 7.00 mn to date.Rypple's core offering is its UltraDNS Client Redirection Service, which provides essential DNS management solutions for organizations needing reliable and scalable services. This service allows businesses to redirect domain traffic seamlessly, enhancing uptime and performance through intelligent routing. Key use cases include optimizing web traffic for high availability, disaster recovery, and load balancing, catering to a client base spanning technology, finance, and e-commerce sectors. The UltraDNS service is utilized across North America, Europe, and parts of Asia.Rypple's revenue model is primarily subscription-based, serving both B2B and direct-to-consumer markets. Clients typically engage in annual or multi-year contracts for the UltraDNS Client Redirection Service, establishing a stable stream of recurring revenue. The pricing structure includes tiered plans that cater to various client needs, ensuring flexibility while maintaining a consistent revenue flow from its core offerings.In December 2011, Rypple was acquired by Salesforce.com. Following the acquisition, the company aims to integrate its solutions with Salesforce's offerings and expand its reach into new markets. Future initiatives will focus on developing enhanced performance management tools and expanding into regions such as Asia and Europe by 2023. The recent funding will be utilized to support product development and market entry strategies.

## Funding rounds

- Series B, Sep 29, 2010, $7M — EdgeStone Capital Partners, Bridgescale, Extreme Venture Partners
- Series A, Aug 1, 2008, $5.5M — EdgeStone Capital Partners

## Investors

- EdgeStone Capital Partners (https://capitalatlas.ai/funds/edgestone-capital-partners) — Series A, Series B
- Bridgescale (https://capitalatlas.ai/funds/bridgescale) — Series B
- Extreme Venture Partners (https://capitalatlas.ai/funds/extreme-venture-partners) — Series B