# Ryft

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ryft

- Industry: Financial Services
- Headquarters: UK
- Website: www.ryftpay.com/
- Total disclosed funding: $36M
- Latest round: Series B (Sep 16, 2026)
- Investors on record: 14

## About

Based in London, UK, and founded in 2019 by Sadra Hosseini (CEO), Alex Mackenzie, and Richard Kirby, Ryft, formerly known as Butlr Ltd, is a fintech company that offers a PSD2-compliant payment solution that processes payments and automatically distributes funds to merchants and sub-merchants, less any commissions, on the next working day. In September 2026, Ryft raised GBP 20 million in Series B funding led by Gresham House, with participation from FW Capital Limited, Maven Capital Partners UK LLP, Mercia Asset Management PLC, River Capital Management Ltd., PXN Group, Ingenii Capital, Pembroke VCT, British Business Bank, EdenBase, The SidebySide Partnership, Velocity Capital, and SFC Capital.

The company provides a unified payment platform to enable automated next-day payouts for marketplace businesses and their merchants, for a single flat fee per transaction. The platform solves current problems in the payment marketplaces of multiple sub merchants resulting in large periods of wasted time and multiple processes across different platforms. Ryft accepts all online payments, such as card payment, Google and Apple Pay payment, and more through the web as well as mobile applications. 

Ryft generates revenue through transaction-based fees, offering customized pricing based on transaction volumes, average transaction values, payment types, and customers’ commercial requirements.

The company plans to use the September 2026 funding to support its growth and expand its payments technology across Europe and the US.

## Funding rounds

- Series B, Sep 16, 2026, $27M — Maven Capital Partners, Mercia Asset Management, PXN Group, FW Capital, Pembroke VCT, SFC Capital, Gresham House, The SidebySide Partnership, EdenBase, Velocity Capital, River Capital, Ingenii Capital, British Business Bank
- Series A, Oct 3, 2025 — Pembroke VCT, Ingenii Capital
- Series A, Apr 8, 2025, $7.4M — British Business Bank, Pembroke VCT, The SidebySide Partnership, EdenBase, GPOS Investments, Ingenii Capital
- Seed, Jan 11, 2021, $1.6M — SFC Capital

## Investors

- SFC Capital (https://capitalatlas.ai/funds/sfc-capital) — Seed, Series B
- British Business Bank (https://capitalatlas.ai/funds/british-business-bank) — Series A, Series B
- Pembroke VCT (https://capitalatlas.ai/funds/pembroke-vct) — Series A, Series B
- The SidebySide Partnership (https://capitalatlas.ai/funds/the-sidebyside-partnership) — Series A, Series B
- EdenBase (https://capitalatlas.ai/funds/edenbase) — Series A, Series B
- GPOS Investments — Series A
- Ingenii Capital (https://capitalatlas.ai/funds/ingenii-capital) — Series A, Series B
- Maven Capital Partners (https://capitalatlas.ai/funds/maven-capital-partners) — Series B
- Mercia Asset Management (https://capitalatlas.ai/funds/mercia-asset-management) — Series B
- PXN Group (https://capitalatlas.ai/funds/pxn-group) — Series B
- FW Capital (https://capitalatlas.ai/funds/fw-capital) — Series B
- Gresham House (https://capitalatlas.ai/funds/gresham-house) — Series B
- Velocity Capital (https://capitalatlas.ai/funds/velocity-capital) — Series B
- River Capital — Series B