# RUTI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ruti

- Industry: Retail
- Headquarters: Palo Alto, US
- Website: www.ruti.com
- Total disclosed funding: $6M
- Latest round: Series A (Oct 30, 2019)
- Investors on record: 1

## About

RUTI Inc. is a women's fashion company that blends style with comfort, offering a range of versatile apparel including blouses, trousers, and dresses designed for the dynamic lifestyles of modern women.Founded in 2009 and headquartered in Palo Alto, US, RUTI Inc. specializes in women's fashion. The company was co-founded by Ruti Zisser and several partners including Erin Blatchford and Josh Blatchford. In October 2019, RUTI raised USD 6.00 mn in Series A funding led by Viola Group, bringing the total amount raised to USD 6.00 mn.RUTI specializes in high-end women's fashion, offering a diverse range of products designed to merge style with comfort. The core offerings include blouses, trousers, blazers, dresses, denim, and outerwear, all crafted to fit the dynamic lifestyles of modern women. These pieces are versatile, allowing them to transition seamlessly from casual to formal settings, catering to a varied clientele including working professionals and fashion-forward consumers. RUTI operates in multiple geographical markets, including the United States, with physical retail locations in cities such as San Francisco, Berkeley, Palo Alto, Venice, Santa Monica, and Dallas, as well as an online presence.RUTI generates revenue through direct-to-consumer sales via its online store and physical retail locations. Customers typically purchase individual items, with pricing reflecting the premium nature of the brand. Flagship products such as the 'Remix Striped Always Chic Blouse' and 'The Classic Blazer That Upgrades You' are offered at established price points. Revenue is further enhanced by promotional activities, including seasonal sales and discount codes, aiming to attract both new and returning customers. The company emphasizes creating an engaging shopping experience, combining quality product offerings with customer service initiatives, such as personal styling consultations.In October 2019, RUTI Inc. raised USD 6.00 mn in Series A funding, which will be utilized to expand the development of its proprietary technology in boutiques, scale online operations, and open new retail locations. The company plans to enhance its product offerings and reach into new markets to further its growth.

## Funding rounds

- Series A, Oct 30, 2019, $6M — Viola Group

## Investors

- Viola Group (https://capitalatlas.ai/funds/viola-group) — Series A