# Rustic Crust

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rustic-crust

- Industry: Food
- Headquarters: Pittsfield, US
- Website: www.rusticcrust.com
- Total disclosed funding: $1.5M
- Latest round: Series C (Apr 23, 2008)
- Investors on record: 3

## About

Rustic Crust Inc. specializes in producing high-quality, private label frozen pizzas tailored for the retail market. Their offerings include a variety of flavors and dietary options, ensuring consumer satisfaction across diverse tastes.Founded in 1996 in Pittsfield, US, Rustic Crust Inc. is dedicated to manufacturing frozen pizza products. The company has raised USD 1.20 mn in funding from CEI Community Ventures and SJF Ventures as of July 2012, which it will utilize to support its growth initiatives. The company has closed a total of 8 deals to date, focusing on expanding its market presence.Rustic Crust Inc. specializes in manufacturing a wide array of private label frozen pizzas aimed at major American retailers. Their product line includes vegetarian options, specialty toppings, and traditional favorites, focusing on convenience and quality for consumers seeking ready-to-eat meals. They serve a broad client base that includes some of the largest grocery chains in the United States, ensuring extensive distribution of their pizzas nationwide.Rustic Crust Inc. generates revenue primarily through business-to-business transactions with retailers and wholesalers. They partner with major grocery chains and food distributors to facilitate bulk sales of their private label frozen pizzas. Revenue is structured around volume-based pricing agreements, with discounts available for larger orders, ensuring competitive pricing in the market.Rustic Crust Inc. plans to leverage its recent funding of USD 1.20 mn to enhance its product development and expand its market reach. The company is focused on launching new pizza varieties to cater to evolving consumer preferences and is evaluating opportunities to enter additional geographic markets, with specific regional targets to be determined in the near future.

## Funding rounds

- Series C, Apr 23, 2008, $0.5M — SJF Ventures, CEI Ventures Management
- Series B, Sep 14, 2007, $1M — SJF Ventures, CEI Community Ventures

## Investors

- SJF Ventures (https://capitalatlas.ai/funds/sjf-ventures) — Series B, Series C
- CEI Community Ventures (https://capitalatlas.ai/funds/cei-community-ventures) — Series B
- CEI Ventures Management (https://capitalatlas.ai/funds/cei-ventures-management) — Series C