# Rusk Media Pvt

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rusk-media-pvt

- Industry: Media
- Headquarters: Mumbai, India
- Website: www.ruskmedia.com/
- Total disclosed funding: $31M
- Latest round: Series B (Oct 9, 2025)
- Investors on record: 19

## About

Rusk Media Private Limited, founded in 2019 by Karanvir Sofat, CEO Mayank Yadav, and Shantanu Singh in Maharashtra, India, focuses on developing interactive digital experiences for brands. In June 2026, Rusk Media Pvt Ltd. raised INR 1 billion in pre-series C funding led by Nazara Technologies Ltd., with participation from InfoEdge Ventures, IvyCap Ventures Group and Audacity.

Rusk Media specializes in creating immersive experiences for brands through a suite of innovative digital products and services. Their core offerings include branded mobile games, interactive playable ads, and augmented reality (AR) and virtual reality (VR) filters. These products enhance brand engagement and drive consumer interaction across various platforms, particularly social media. The branded mobile games are tailored to align with a client’s visual and marketing guidelines, providing a unique way to reach consumers. Interactive playable ads serve as a modern alternative to traditional advertising, significantly increasing conversion rates by allowing users to engage directly. The AR and VR filters enhance user experiences on platforms like Instagram and Facebook, targeting diverse end users from gaming enthusiasts to social media users in markets including North America and Europe.

The company derives revenue through partnerships and direct client engagements, offering tailored mobile games and interactive ads that align with marketing strategies. This transactional model allows Rusk Media to cater to a variety of brands seeking innovative marketing solutions, driving revenue through both one-time projects and recurring engagements.

The company plans to use the June 2026 funding to expand content, platforms, and technology, and to scale IPs like I-Popstar and Engaged into new languages and global markets.

## Funding rounds

- Series B, Oct 9, 2025, $12M — WOORI Venture Partners, IvyCap Ventures Group, InfoEdge Ventures, LC Nueva Capital
- Series B, Mar 3, 2025, $8.5M — IDBI Capital, WOORI Venture Partners, LVX, Nodwin Gaming Pvt. Ltd., InfoEdge Ventures, LC Nueva Capital, Yashaa Global Capital, New Emerging Technologies Fund
- Series A, Jul 29, 2024, $0.1M — Lighthouse Canton
- Series A, Jul 27, 2022, $6.5M — WOORI Venture Partners, Survam Partners, InfoEdge Ventures, Audacity, Mistry Ventures, SWIP Holdings Limited, ASA Retail Solutions Private Limited
- Series A, Feb 1, 2022, $2.6M — Nodwin Gaming Pvt. Ltd., Survam Partners, InfoEdge Ventures
- Seed, Sep 16, 2021, $0.7M — Mauritius International Trust Company, Survam Partners, InfoEdge Ventures
- Seed, Jun 26, 2020, $1.1M — Info Edge (India) Limited, Beacon Capital, Sprout Venture Partners, Survam Partners

## Investors

- Info Edge (India) Limited — Seed
- Beacon Capital (https://capitalatlas.ai/funds/beacon-capital) — Seed
- Sprout Venture Partners (https://capitalatlas.ai/funds/sprout-venture-partners) — Seed
- Survam Partners — Seed, Series A
- Mauritius International Trust Company — Seed
- InfoEdge Ventures (https://capitalatlas.ai/funds/infoedge-ventures) — Seed, Series A, Series B
- Nodwin Gaming Pvt. Ltd. — Series A, Series B
- WOORI Venture Partners (https://capitalatlas.ai/funds/woori-venture-partners) — Series A, Series B
- Audacity (https://capitalatlas.ai/funds/audacity) — Series A
- Mistry Ventures (https://capitalatlas.ai/funds/mistry-ventures) — Series A
- SWIP Holdings Limited — Series A
- ASA Retail Solutions Private Limited — Series A
- Lighthouse Canton (https://capitalatlas.ai/funds/lighthouse-canton) — Series A
- IDBI Capital (https://capitalatlas.ai/funds/idbi-capital) — Series B
- LVX (https://capitalatlas.ai/funds/lvx) — Series B
- LC Nueva Capital (https://capitalatlas.ai/funds/lc-nueva-capital) — Series B
- Yashaa Global Capital (https://capitalatlas.ai/funds/yashaa-global-capital) — Series B
- New Emerging Technologies Fund — Series B
- IvyCap Ventures Group (https://capitalatlas.ai/funds/ivycap-ventures-group) — Series B