# Ruokaboksi

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/ruokaboksi

- Industry: Logistics & Distribution
- Headquarters: Helsinki, Finland
- Website: www.ruokaboksi.fi
- Total disclosed funding: $0.8M
- Latest round: Seed (Aug 16, 2018)
- Investors on record: 1

## About

Ruokaboksi, based in Helsinki, Finland, specializes in meal kit deliveries, providing pre-portioned ingredients and recipes to simplify cooking for individuals and families across the country.Founded in 2017 by Jesse Fryckman and Juhana Rintala, Ruokaboksi focuses on meal kit delivery services to meet diverse dietary needs. The company has successfully completed 5 deals, the latest being on August 11, 2022, when it raised EUR 3.5 million from investors including Nordic Foodtech VC and Tesi.Ruokaboksi Finland Oy specializes in meal kit delivery services designed to simplify cooking for its customers. The core offering revolves around providing pre-portioned ingredients and easy-to-follow recipes tailored to a range of dietary preferences and restrictions. Customers can select from various meal profiles and box sizes, including options for three or four recipes per week. The service aims to alleviate the stress of meal planning and grocery shopping, catering to individuals and families looking for convenient dining solutions. Ruokaboksi's delivery area extends across Finland, from Raasepori to Rovaniemi, ensuring a broad geographical reach that serves diverse customer needs. With a focus on fresh, high-quality ingredients sourced from local producers, Ruokaboksi enhances home dining experiences for a growing client base that values health, convenience, and sustainability.In 2023, Ruokaboksi generated revenue of EUR 13,035,097.70 and achieved an EBITDA of EUR 1,083,149.10. The company operates primarily on a subscription-based model, allowing customers to receive regular meal kit deliveries directly to their homes. This model facilitates flexible management of subscriptions, including options to pause or modify orders. Customers experience a tailored shopping adventure that reflects their meal preferences. The company maintains a solid average rating of 4.3 out of 5 stars from over 20,000 evaluations, emphasizing its commitment to quality and customer satisfaction.Following the EUR 3.5 million funding raised in August 2022, Ruokaboksi plans to enhance its product offerings and expand to international markets. The funding will specifically support the development of content and selection within their product lines. The company is focused on broadening its operational reach, with specific international market targets yet to be disclosed.

## Funding rounds

- Seed, Aug 16, 2018, $0.8M — Innovestor

## Investors

- Innovestor (https://capitalatlas.ai/funds/innovestor) — Seed