# RunKeeper

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/runkeeper

- Industry: Software
- Headquarters: Boston, US
- Website: runkeeper.com
- Total disclosed funding: $12M
- Latest round: Series B (Nov 18, 2011)
- Investors on record: 5

## About

RunKeeper is a fitness application focused on enhancing running experiences by providing users with personalized training plans, coaching, and insights to achieve their fitness goals.RunKeeper, founded in 2008 in Boston, US, is a mobile application that enables users to track their running activities. The company was acquired by ASICS in February 2016. The CEO, Paul Bakker, leads the company, which has raised a total of USD 10.00 mn through its Series B funding round, with Spark Capital as the lead investor. The current company valuation is USD 40.066 mn.ASICS Runkeeper offers a comprehensive running tracker app that enhances users' experiences with features like flexible training plans, guided workouts, and insights tailored to personal goals. It supports a diverse audience, from beginners to experienced runners, and provides personalized coaching from certified trainers, live tracking, and access to community events, available in various geographical markets including North America, Europe, and parts of Asia.ASICS Runkeeper primarily generates revenue through subscription services, specifically the Runkeeper Go™ membership, which includes advanced features for individual users. The pricing structure offers flexibility based on service levels, and the company may engage in partnerships for promotional events, further driving user engagement.With the recent funding, RunKeeper aims to expand its offerings and enhance user experiences. The acquisition by ASICS presents opportunities for strategic growth in new markets, particularly in Asia and Europe. The funds will be utilized to develop new product features and enhance community engagement, aiming for implementation by late 2016.

## Funding rounds

- Series B, Nov 18, 2011, $10M — Spark Capital, Indie Enterprises, Revolution Ventures, Boston Seed Capital
- Series A, Nov 16, 2010, $1.1M — Indie Enterprises, LaunchCapital
- Seed, Nov 24, 2009, $0.4M — LaunchCapital

## Investors

- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Seed, Series A
- Indie Enterprises (https://capitalatlas.ai/funds/indie-enterprises) — Series A, Series B
- Spark Capital — Series B
- Revolution Ventures (https://capitalatlas.ai/funds/revolution-ventures) — Series B
- Boston Seed Capital (https://capitalatlas.ai/funds/boston-seed-capital) — Series B