# Rubicon Holdings

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rubicon-holdings

- Industry: Software
- Headquarters: Atlanta, US
- Website: www.rubiconglobal.com
- Total disclosed funding: $50M
- Latest round: Series E (Sep 12, 2017)
- Investors on record: 3

## About

Rubicon Holdings, LLC provides innovative waste and recycling solutions using technology to enhance operational efficiency for clients across various sectors, including construction and healthcare, while promoting sustainability and circular economy practices.Founded in 2008 in Atlanta, US, Rubicon Holdings, LLC specializes in waste and recycling management services. The company has successfully executed 8 deals, with the most recent funding round occurring on May 10, 2018, when it raised USD 65 mn led by the New Zealand Superannuation Fund. The firm has not undergone any major pivots or changes in operations since its inception, and there are no references to any subsidiaries or parent companies. The founder's history is not explicitly detailed, however, the company operates globally from its headquarters in Atlanta, US.Rubicon specializes in comprehensive waste and recycling solutions, serving a diverse client base that includes national brands, small businesses, and households. Their core offerings include waste and recycling management services that leverage a technology-enabled platform, allowing customers to track service levels, equipment, pickups, and costs seamlessly across multiple locations. This service model is designed to enhance transparency and simplify waste management processes, addressing the needs of enterprises looking to improve operational efficiency and meet sustainability goals. The company also provides tailored solutions for independent businesses and on-demand support for contractors, DIYers, and home remodelers. Geographically, Rubicon operates across the United States and extends its services to various sectors, including construction, healthcare, retail, and logistics, emphasizing a commitment to sustainability and circular economy practices.Rubicon generates revenue through a structured service model focused on B2B partnerships and direct contractual agreements with clients. This model typically involves a subscription-based system where businesses pay for waste management services based on their specific needs and service levels. For example, enterprise clients may engage Rubicon for comprehensive waste management solutions, consolidating multiple service locations onto a single platform, while small businesses might utilize tailored services designed for their operational scale. Transactions may also take the form of one-time service agreements for dumpster rentals or technical advisory services, such as site audits and material recovery planning. Flagship offerings within their service suite include RUBICONRegWatch™ for sustainability reporting and their dumpster rental services, highlighting their commitment to providing effective and efficient waste management solutions.In May 2018, Rubicon Holdings, LLC raised USD 65 mn in venture funding from the New Zealand Superannuation Fund, which will be utilized to support its growth strategy. The company aims to design and launch new products but details regarding specific upcoming releases have not been disclosed. Rubicon is also planning to expand its services into new markets, although specific regions for this expansion are not mentioned. The recent funding will facilitate these initiatives as the company seeks to enhance its offerings and operations.

## Funding rounds

- Series E, Sep 12, 2017, $50M — Goldman Sachs Asset Management, Promecap, Capital Lab Ventures

## Investors

- Goldman Sachs Asset Management (https://capitalatlas.ai/funds/goldman-sachs-asset-management) — Series E
- Promecap (https://capitalatlas.ai/funds/promecap) — Series E
- Capital Lab Ventures (https://capitalatlas.ai/funds/capital-lab-ventures) — Series E