# RTB Digital Media corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rtb-digital-media

- Industry: Software
- Headquarters: San Diego, US
- Website: www.improvado.io
- Total disclosed funding: $30M
- Latest round: Series A (May 12, 2022)
- Investors on record: 8

## About

RTB Digital Media Corporation provides a robust marketing and sales intelligence platform that enhances decision-making through data integration and analytics, leveraging advanced AI for improved marketing outcomes.Founded in 2015 and headquartered in San Diego, US, RTB Digital Media Corporation operates a marketing analytics platform designed to assist teams in automating data processes. The company, led by CEO Daniel Kravtsov, has successfully closed a total of 4 deals, with the most recent funding round being a Series A that raised USD 22.00 mn on May 12, 2022, led by Updata Partners. The company has not undergone any notable pivots or changes in strategy since its inception.Improvado, the core offering of RTB Digital Media Corporation, is an advanced marketing and sales intelligence platform that automates data integration, reporting, and analytics. It connects with over 500 sales and marketing sources, providing actionable insights for diverse users including marketing analysts and growth marketers across North America, Europe, and parts of Asia-Pacific. By allowing teams to unify datasets without coding, the platform enables improved focus on reporting and analysis.The revenue model of RTB Digital Media Corporation is primarily subscription-based, allowing clients to access their marketing analytics tools and data integration solutions. Customers engage with tiered pricing plans that offer various features, including pre-built dashboards and AI-driven insights, tailored to enhance reporting efficiency and marketing performance. Specific pricing for services is not disclosed, but the subscription model provides significant operational value for clients.In May 2022, RTB Digital Media Corporation secured USD 22.00 mn in Series A funding, which will be utilized to develop its Revenue Data Platform aimed at delivering enhanced marketing and sales insights. The company is focused on expanding its market presence and launching new products that cater to evolving industry needs, although specific release dates and targeted geographical regions for expansion have not been disclosed.

## Funding rounds

- Series A, May 12, 2022, $22M — Updata Partners
- Seed, Apr 11, 2019, $5M — Bullpen Capital, Impulse VC, Cabra VC, IData
- Seed, Apr 24, 2018, $3M — Nexus Venture Partners, 500 Global
- Seed, May 8, 2017, $0.1M — 500 Global, AAF Management

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- AAF Management (https://capitalatlas.ai/funds/aaf-management) — Seed
- Nexus Venture Partners (https://capitalatlas.ai/funds/nexus-venture-partners) — Seed
- Bullpen Capital (https://capitalatlas.ai/funds/bullpen-capital) — Seed
- Impulse VC (https://capitalatlas.ai/funds/impulse-vc) — Seed
- Cabra VC (https://capitalatlas.ai/funds/cabra-vc) — Seed
- IData — Seed
- Updata Partners (https://capitalatlas.ai/funds/updata-partners) — Series A