# Roy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roy

- Industry: Software
- Headquarters: Minneapolis, US
- Website: www.joinroy.com
- Total disclosed funding: $2M
- Latest round: Seed (Oct 1, 2024)
- Investors on record: 2

## About

Founded in 2024 and based in Minneapolis, US, Roy, Inc. serves as the platform's developer, building tools that enable direct communication between collegiate athletes and their fans via an accessible, fan-driven marketplace. In October 2024, the firm raised USD 2 million in Seed funding co-led by investors Idea Fund of La Crosse and Groove Capital.

The Roy app allows athletes to create profiles and promote their talent while providing fans with the opportunity to financially support their favorite players. In return, fans gain access to exclusive content and insights from the athletes. The platform facilitates financial opportunities for athletes as well as fan engagement.

The company plans to use the October 2024 funding for further growth, expand its range of services, and increase fan engagement across all collegiate sports.

## Funding rounds

- Seed, Oct 1, 2024, $2M — The Idea Fund of La Crosse, Groove Capital

## Investors

- The Idea Fund of La Crosse (https://capitalatlas.ai/funds/the-idea-fund-of-la-crosse) — Seed
- Groove Capital (https://capitalatlas.ai/funds/groove-capital) — Seed