# Rowdy Mermaid Kombucha

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rowdy-mermaid-kombucha

- Industry: Consumer Products
- Headquarters: Boulder, US
- Website: www.rowdymermaid.com
- Total disclosed funding: $7M
- Latest round: Series A (May 27, 2020)
- Investors on record: 1

## About

Rowdy Mermaid Kombucha LLC offers innovative functional beverages, specializing in kombucha and good mood sodas that cater to health-conscious consumers seeking flavorful and healthier alternatives to sugary drinks.Rowdy Mermaid Kombucha LLC, founded in 2013 and headquartered in Boulder, US, focuses on producing functional wellness beverages. The company has received funding through 2 deals, with the most recent being a Series A round in May 2020, where they raised USD 3.5 mn led by KarpReilly. Jamba D serves as both the founder and CEO of the company.Rowdy Mermaid specializes in functional wellness beverages, focusing on two primary product lines: kombucha and good mood sodas. Their kombucha is designed to be a healthy alternative to traditional sugary drinks, emphasizing low sugar content and a unique flavor profile that appeals to health-conscious consumers. The good mood sodas incorporate botanical herbs and immunity-supporting ingredients like Reishi mushroom extract, providing a refreshing option for those seeking both taste and health benefits. These products are aimed at consumers looking for delicious, functional beverages that align with sustainable sourcing and regenerative agriculture principles. Rowdy Mermaid's offerings are available in various markets across the United States, with a strong presence in health food stores, coffee shops, and online platforms such as Instacart, targeting a demographic that values both taste and wellness.Rowdy Mermaid generates revenue through direct-to-consumer sales and partnerships with retailers and wholesalers. Their products are available for purchase in stores and online, providing flexibility for consumers to choose their preferred shopping method. The transaction structure includes single purchases as well as potential bulk orders from retailers. While specific pricing details for individual products are not disclosed, the brand emphasizes its commitment to quality and taste, which supports its pricing strategy within the competitive wellness beverage market. Their flagship products, including the kombucha and good mood sodas, are aimed at cultivating a loyal customer base that values both flavor and health in their beverage choices.In May 2020, Rowdy Mermaid Kombucha LLC raised USD 3.5 mn in Series A funding, part of a larger USD 7 mn round led by KarpReilly. The funding is anticipated to support the development and launch of new products while expanding distribution into new markets. Specific geographic regions targeted for expansion will include additional health food retailers and online platforms across the United States, aiming for broader accessibility of their wellness beverages.

## Funding rounds

- Series A, May 27, 2020, $3.5M — KarpReilly
- Series A, Feb 18, 2019, $3.5M — KarpReilly

## Investors

- KarpReilly (https://capitalatlas.ai/funds/karpreilly) — Series A