# Rowan

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rowan

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.heyrowan.com
- Total disclosed funding: $20M
- Latest round: Series B (Oct 27, 2021)
- Investors on record: 6

## About

Rowan, Inc. provides professional ear piercing services by licensed nurses, focusing on delivering safe, celebratory experiences with high-quality hypoallergenic jewelry for both children and adults.Founded in 2019 in New York, Rowan, Inc. specializes in ear piercing services. The company has successfully closed 2 deals, with the latest funding round being a Series B of USD 20.00 mn in October 2021, led by VMG Partners, alongside other investors. Founders Corin Wagen and Louisa Schneider have established a presence in the US market.Rowan® specializes in ear piercing services conducted by licensed nurses, emphasizing a safe and celebratory experience. Their core offerings include hypoallergenic earrings crafted from premium metals, specifically designed for both healing and healed piercings. The company aims to address the needs of individuals seeking safe piercing options, particularly children and first-time piercings, by providing expert services in a clinical and caring environment. Rowan® products are primarily marketed in urban areas across the United States, focusing on regions with a higher demand for safe and professional piercing services. Their customer base consists of families, young adults, and individuals who prioritize quality and safety in their cosmetic procedures.Rowan® generates revenue through direct-to-consumer transactions, primarily from ear piercing services and the sale of hypoallergenic jewelry. Customers book appointments online for piercing services, which are performed by licensed nurses in their studios, creating a streamlined and professional experience. The company also offers a range of earrings, including trademarked designs that cater to various styles and preferences, enhancing their product appeal. By focusing on both the piercing procedure and the accompanying jewelry sale, Rowan® effectively engages its clientele in a holistic service experience, ensuring repeat business and customer loyalty. Pricing for services and products reflects their commitment to quality, positioning them competitively in the piercing industry.In October 2021, Rowan, Inc. raised USD 20.00 mn in Series B funding led by VMG Partners, aimed at expanding its physical footprint. The company plans to open new locations in Miami, Denver, and Atlanta by the end of Q1 2022. The funding will also support the hiring of more nurses and the expansion of its hypoallergenic jewelry product line.

## Funding rounds

- Series B, Oct 27, 2021, $20M — VMG Partners, Goldcrest Capital, Silas Capital, Beechwood Capital, Table Management, Thirty5 Ventures

## Investors

- VMG Partners (https://capitalatlas.ai/funds/vmg-partners) — Series B
- Goldcrest Capital (https://capitalatlas.ai/funds/goldcrest-capital) — Series B
- Silas Capital (https://capitalatlas.ai/funds/silas-capital) — Series B
- Beechwood Capital (https://capitalatlas.ai/funds/beechwood-capital) — Series B
- Table Management — Series B
- Thirty5 Ventures (https://capitalatlas.ai/funds/thirty5-ventures) — Series B