# Rover

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rover

- Industry: Marketing/Advertising
- Headquarters: San Francisco, US
- Website: www.rover.io
- Total disclosed funding: $1.1M
- Latest round: Seed (May 24, 2016)
- Investors on record: 2

## About

Rover Labs Inc. is a technology company specializing in mobile marketing solutions for sports organizations, enhancing fan experiences through personalized engagement tools and automated marketing campaigns.Founded in 2014 in San Francisco, US, Rover Labs Inc. provides mobile marketing solutions for sports teams. The company has received funding through a SEED round led by 500 Global and BDC Capital, raising a total of USD 1.1 mn. The founders of Rover are James Boyce and Mark Fasciano, who has a history of developing innovative solutions in the tech space. Mark Fasciano currently serves as the CEO.Rover Labs Inc. specializes in delivering a mobile marketing solution tailored for sports teams and organizations, enabling them to create personalized fan experiences. Their core offerings include a suite of digital engagement tools that allow clients to enhance interactions with their fan bases through customized content and automated marketing campaigns. These products facilitate the integration of ticketing systems, enabling sports franchises to drive marketing conversions and foster branded activations that resonate with fans. By leveraging a library of templates and a flexible experience studio, Rover empowers teams to execute personalized strategies without the need for extensive developer involvement, thus streamlining the implementation process. The company primarily serves clients across North America, with notable partnerships established within major sports leagues including the NBA and NHL, making it a key player in transforming fan engagement practices in these markets.Rover Labs Inc. operates on a subscription-based revenue model, providing its services directly to sports franchises and organizations. Clients typically engage in partnerships that grant them access to Rover's platform, which offers tools for customer engagement and marketing automation. The structure of these transactions often includes tiered pricing plans based on the scale of services used, with flagship products designed to enhance fan experiences being central to their offering. The revenue generated from these partnerships reflects the value of personalized engagement solutions in the competitive sports marketing landscape. Rover's clients include prominent teams like the Milwaukee Bucks and the Phoenix Suns, who utilize the platform to deliver tailored content to their fans, thus driving both engagement and revenue growth.Rover Labs Inc. is focused on expanding its product offerings and entering new markets. They are designing upcoming products aimed at further enhancing fan engagement, with plans to release these innovations in the next 12 months. The company is targeting expansion into additional major sports leagues and sports organizations beyond North America. The recent funding raised in the SEED round will be utilized to support the development of new features and facilitate market entry strategies. Additionally, Rover Labs Inc. was recently acquired by Apollo Capital Partners, which may provide further resources to aid in its growth initiatives.

## Funding rounds

- Seed, May 24, 2016, $1.1M — BDC Capital, 500 Global

## Investors

- BDC Capital (https://capitalatlas.ai/funds/bdc-capital) — Seed
- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed