# Rover App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rover-app

- Industry: Internet
- Headquarters: Sunnyvale, US
- Website: www.roverapp.com
- Total disclosed funding: $0.9M
- Latest round: Seed (Mar 31, 2008)
- Investors on record: 5

## About

Rover App provides a digital platform for pet care services, connecting pet owners with trusted pet sitters and walkers, ensuring quality care and peace of mind for pet owners.Founded in 2007 in Sunnyvale, US, Rover App operates as a digital marketplace for pet care services. In February 2017, it was acquired by Revcontent, LLC. The company's strategic direction has remained focused on enhancing its platform for pet owners and caregivers since its inception, without any noted pivots or changes in business operations.Rover App specializes in offering a user-friendly platform that connects pet owners with a network of trusted pet sitters and dog walkers. The platform enhances pet care by providing seamless booking, payment processing, and communication features, catering to a diverse clientele including busy professionals and families. Their services encompass a wide range of pet care needs, ensuring convenience and reliability for pet owners across North America and Europe.Rover App generates revenue primarily through subscription-based services, allowing pet care providers to access its platform via monthly or annual payment plans. The company offers tiered pricing that caters to various service levels, ensuring flexibility for users. This revenue model supports a diverse client base, from individual pet owners to businesses seeking pet care solutions.Looking ahead, Rover App plans to expand its service offerings with new features aimed at enhancing user experience, although specific product launch dates have not been disclosed. Additionally, the company is targeting growth in new geographic markets, with plans to establish a stronger presence in Europe by the end of 2023. The funds raised during the Seed round, totaling USD 1.50 mn, will be allocated towards these expansion initiatives and further development of their platform.

## Funding rounds

- Seed, Mar 31, 2008, $0.9M — Draper Fisher Jurvetson, Labrador Ventures, Band of Angels, Amidzad Partners, Plug and Play

## Investors

- Draper Fisher Jurvetson (https://capitalatlas.ai/funds/draper-fisher-jurvetson) — Seed
- Labrador Ventures (https://capitalatlas.ai/funds/labrador-ventures) — Seed
- Band of Angels (https://capitalatlas.ai/funds/band-of-angels) — Seed
- Amidzad Partners (https://capitalatlas.ai/funds/amidzad-partners) — Seed
- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed