# ROUTE06 Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/route06-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.route06.co.jp
- Total disclosed funding: $13M
- Latest round: Series A (Jun 30, 2022)
- Investors on record: 7

## About

ROUTE06 Co., Ltd. is a digital transformation partner that specializes in reshaping business models through its innovative API platform, "Plain," enhancing operational efficiency across various sectors.Founded in 2020 in Tokyo, Japan, ROUTE06 Co., Ltd. focuses on providing digital transformation solutions. The company has conducted 2 deals, with its most recent deal occurring on June 30, 2022. ROUTE06 secured JPY 1.5 billion in Series A funding led by All Star SaaS Fund, alongside notable investors such as Delight Ventures and JAFCO Group. The founder, Tadashi Shigeoka, has a history of entrepreneurship, although details about prior ventures are not specified. The firm currently has a valuation of JPY 7,222.056 million following its latest funding round.ROUTE06 specializes in offering a comprehensive digital transformation (DX) partnership aimed at reshaping business models for its clients. Their core product, "Plain," serves as a business API platform facilitating digital transformation across various sectors, including both B2C and B2B markets. This platform focuses on empowering online marketplace operations and enhancing digital services through robust API integration, thereby optimizing the user experience and operational efficiency for businesses. ROUTE06 collaborates with client companies to design customized user experiences (UX) and operational frameworks that align with their specific business needs. The company’s services extend beyond Japan, reaching markets across Asia and potentially into international territories, though specific geographic sales breakdowns are not disclosed.The revenue structure of ROUTE06 is primarily driven by transactional relationships with client companies through subscription-based services and professional partnerships. Clients typically engage ROUTE06 for bespoke integration and ongoing support within their digital platforms, creating a steady revenue stream. The firm's flagship service, "Plain," operates on a subscription model, allowing businesses to access the API platform for a recurring fee, which includes various tiers of service depending on the scale and complexity of the client's requirements. These transactions are facilitated directly between ROUTE06 and businesses, establishing a B2B framework for service delivery. Specific pricing plans for the services are structured to cater to diverse client needs, reflecting the varying complexities of the projects undertaken.In June 2022, ROUTE06 Co., Ltd. raised JPY 1.5 billion in Series A funding, which will be utilized to strengthen human resources activities and accelerate product development efforts. The company plans to design and launch new products in the near future, although specific release dates have not been disclosed. Additionally, ROUTE06 aims to expand its presence in new markets across Asia and potentially beyond, with strategic efforts underway to enter international territories.

## Funding rounds

- Series A, Jun 30, 2022, $11M — JAFCO Group, Mitsubishi UFJ Capital, SMBC Venture Capital, Mizuho Capital, Genesia Ventures, Delight Ventures, All Star SaaS Fund
- Seed, May 18, 2020, $1.9M — Genesia Ventures, Delight Ventures

## Investors

- Genesia Ventures (https://capitalatlas.ai/funds/genesia-ventures) — Seed, Series A
- Delight Ventures (https://capitalatlas.ai/funds/delight-ventures) — Seed, Series A
- JAFCO Group (https://capitalatlas.ai/funds/jafco-group) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series A
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series A
- Mizuho Capital (https://capitalatlas.ai/funds/mizuho-capital) — Series A
- All Star SaaS Fund — Series A