# Route App

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/route-app

- Industry: Software
- Headquarters: Lehi, US
- Website: www.route.com
- Total disclosed funding: $287M
- Latest round: Series C (Jun 25, 2024)
- Investors on record: 13

## About

Route App, Inc., based in the US, specializes in enhancing the online shopping experience by offering solutions for shipping protection, package tracking, and AI-driven recommendations to address consumer and retailer challenges.Route App, Inc. is focused on improving the post-purchase experience for online shoppers. Founded in 2018 in Lehi, US, the company has successfully completed six funding deals, with its latest funding round, Series C, raising USD 40.00 mn on June 25, 2024. This round was led by Hanaco Venture Capital, and included other investors such as Craft Ventures, Granger Management, Jaws Ventures, Madrona Venture Group, and Upfront Ventures. The company is co-founded by Evan W, Daria Aven, Jamal Guthrie, Mike Moreno, Nikolay Kovalkov, and Ritvik Jain, with Evan W currently serving as CEO.Route is a technology-driven company focused on enhancing the post-purchase experience for online shoppers through its integrated platform. The core product offerings include shipping protection, package tracking, and AI-powered product recommendations, all addressing common issues faced by consumers and retailers, such as lost, damaged, or stolen packages. The integration with Zendesk allows customer support teams to manage claims efficiently, saving resources and improving response times. Route's solutions are utilized by over 13,000 brands across North America, Europe, and Australia, catering to both B2B and direct-to-consumer clients, ensuring convenience for online shoppers and enhancing customer loyalty for merchants.Route generates revenue through a structured subscription model with tiered pricing plans for merchants. The Basic plan offers essential package protection and tracking at no cost, while the Pro plan is priced at USD 349 per month and includes advanced features like AI-driven product recommendations. Merchants can customize their plans based on order volume, facilitating tailored solutions. Monthly subscriptions enable retailers to enhance customer experience while managing costs effectively. The integration of carbon-neutral shipping further adds value for brands focused on sustainability.In June 2024, Route App, Inc. raised USD 40.00 mn in Series C funding, led by Hanaco Venture Capital, which will be utilized to accelerate service features and offerings. The company is also exploring the launch of new products designed to enhance customer engagement and streamline operations. Additionally, Route plans to expand into new geographic markets, though specific regions have not been disclosed. This strategic growth initiative aims to enhance its footprint and service capabilities in response to increasing demand.

## Funding rounds

- Series C, Jun 25, 2024, $40M — Upfront, Madrona Venture Group, Granger Management, Craft Ventures, Hanaco Venture Capital, Jaws Ventures
- Series B, Jan 21, 2022, $200M — Madrona Venture Group, FJ Labs, Eldridge Industries, Riot Ventures, JAWS
- Series A, Mar 1, 2020, $35M — Upfront, Goldcrest Capital, Album VC, Craft Ventures
- Seed, Nov 21, 2019, $12M — Album VC, Pattern

## Investors

- Album VC (https://capitalatlas.ai/funds/album-vc) — Seed, Series A
- Pattern — Seed
- Upfront (https://capitalatlas.ai/funds/upfront) — Series A, Series C
- Goldcrest Capital (https://capitalatlas.ai/funds/goldcrest-capital) — Series A
- Craft Ventures (https://capitalatlas.ai/funds/craft-ventures) — Series A, Series C
- Madrona Venture Group (https://capitalatlas.ai/funds/madrona-venture-group) — Series B, Series C
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series B
- Eldridge Industries (https://capitalatlas.ai/funds/eldridge-industries) — Series B
- Riot Ventures (https://capitalatlas.ai/funds/riot-ventures) — Series B
- JAWS — Series B
- Granger Management (https://capitalatlas.ai/funds/granger-management) — Series C
- Hanaco Venture Capital (https://capitalatlas.ai/funds/hanaco-venture-capital) — Series C
- Jaws Ventures — Series C