# Rounds AI

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rounds-ai

- Industry: Software
- Headquarters: Tel Aviv, Israel
- Website: www.rounds.com/
- Total disclosed funding: $17M
- Latest round: Series B (Jan 14, 2015)
- Investors on record: 5

## About

Founded in 2020 and based in Tel Aviv, Israel, Rounds AI LTD., fka 6rounds, provides a technology that identifies and optimizes mobile assets. Alik Hochner (CTO), Gal Avidor (CEO), Oron Zell (CBO), Shahar Levinshtein, and Oren A. (CRO) are the co-founders of the company. In January 2017, Kik Interactive, a portfolio company of Foundation Capital, Millennium Technology Ventures, RRE Ventures, Spark Capital, SV Angel, Tencent, Union Square Ventures, and Valiant Capital Partners, acquired Rounds AI LTD. In 2023, Rounds AI LTD. raised an undisclosed amount of venture funding from new investor PSG Equity. As of 2024, the company operates globally in 187 countries and manages a diverse portfolio of over 65 different asset classes, including utilities, media, messaging, music, and gaming.

The company’s offering is its transformative technology that evaluates and optimizes customer’s mobile assets throughout their entire life cycle. This user-focused system constantly monitors key performance indicators and makes real-time adjustments to ensure peak performance. The firm’s technology operates in three key phases: identification and acquisition, evaluation and optimization, and continuous monitoring and adjustment. Rounds leverages machine learning to identify, optimize, and maximize the potential of mobile assets, turning them into profitable businesses.

## Funding rounds

- Series B, Jan 14, 2015, $12M — Hong Shan, Verizon Communications, Inc., Samsung Venture Investment, Rhodium
- Series A, Nov 2, 2011, $3M — Verizon Communications, Inc., Rhodium
- Angel, Aug 1, 2009, $1.5M — Startup Factory, Rhodium

## Investors

- Startup Factory — Angel
- Rhodium (https://capitalatlas.ai/funds/rhodium) — Angel, Series A, Series B
- Verizon Communications, Inc. — Series A, Series B
- Hong Shan — Series B
- Samsung Venture Investment (https://capitalatlas.ai/funds/samsung-venture-investment) — Series B