# Roubler Holdings Pty.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roubler-holdings-pty

- Industry: Software
- Headquarters: Brisbane, Australia
- Website: www.roubler.com
- Total disclosed funding: $3.3M
- Latest round: Series A (Sep 2, 2019)
- Investors on record: 1

## About

Roubler Holdings Pty. Ltd. specializes in cloud-based workforce management and payroll solutions, designed to enhance operational efficiency for businesses employing shift-based teams across multiple industries.Founded in 2016 and headquartered in Brisbane, Australia, Roubler Holdings Pty. Ltd. provides software solutions for workforce management. The company has undergone strategic positioning in the market, focusing on the integration of payroll processes. The latest funding round was a Series A in October 2020, where they raised USD 3.30 mn led by Carthona Capital. To date, Roubler has completed two significant deals, indicating a strong interest in their innovative approach to workforce management.Roubler offers a comprehensive cloud-based workforce management and payroll software tailored specifically for shift-based teams across various industries, including retail, hospitality, food and beverage, healthcare, and agriculture. Their core product streamlines complex day-to-day operations by integrating employee onboarding, rostering, time and attendance tracking, payroll processing, and compliance management into a single platform. This seamless integration allows businesses to automate manual processes, reduce paperwork, and enhance efficiency. Roubler serves a diverse client base, which includes managers, business owners, and HR teams, enabling them to focus on core business activities rather than administrative tasks. The software is designed to cater to clients across key geographical markets, including Australia, New Zealand, and parts of Asia, facilitating operational excellence within these regions.Roubler generates revenue primarily through a subscription-based model for its workforce management and payroll software. Customers subscribe to access the platform's various features, which include automated onboarding, payroll processing, and compliance checks. The subscription structure aligns with the needs of businesses ranging from small enterprises to larger organizations, providing tailored pricing plans based on the number of users and level of service required. Key products, such as their integrated payroll solution and employee self-service functionalities, contribute significantly to the overall revenue stream. This transactional model ensures that Roubler maintains a consistent income from its client base while delivering value through ongoing software updates and customer support.Looking ahead, Roubler Holdings Pty. Ltd. is focused on further enhancing its product offerings and expanding its geographical reach. The company plans to develop new features within its platform aimed at improving user experience and operational efficiency, although specific products and release dates have yet to be announced. Recent funding will support these initiatives, allowing Roubler to bolster its competitive advantage in the workforce management sector. Additionally, the acquisition of a 73% majority stake by MYOB Australia Pty Ltd. in October 2020 will enable Roubler to integrate its solutions within a broader ERP and payroll system, aiming to serve more clients effectively across Australia and New Zealand.

## Funding rounds

- Series A, Sep 2, 2019, $3.3M — Carthona Capital

## Investors

- Carthona Capital (https://capitalatlas.ai/funds/carthona-capital) — Series A