# RotaGeek

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rotageek

- Industry: Software
- Headquarters: London, UK
- Website: www.rotageek.com
- Total disclosed funding: $13M
- Latest round: Series B (May 5, 2020)
- Investors on record: 2

## About

RotaGeek Limited provides innovative app-based workforce management solutions designed to optimize staff scheduling and labor allocation across various industries, enhancing operational efficiency and responsiveness to demand.Founded in 2009 in London, UK, RotaGeek Limited offers software that focuses on workforce management and scheduling. The company has successfully raised a total of GBP 3.000 mn through funding rounds, including GBP 3.000 mn in June 2022 led by Calculus Capital, Gresham House, and Volution Ventures. Chris McCullough serves as the CEO, leading the company from its inception with a focus on enhancing scheduling processes for clients across retail and healthcare sectors.RotaGeek specializes in app-based workforce management and scheduling software that aims to optimize labor allocation based on demand across various industries. Their core offerings include digital scheduling solutions and AI-driven autoscheduling features, which allow users to create optimized rotas and schedules quickly. The software utilizes data forecasting methods, incorporating variables such as historical transactions and footfall metrics, to effectively match labor resources with customer demand. RotaGeek's clientele consists of businesses in sectors like retail and healthcare, exemplified by partnerships with clients such as Lush and William Hill. The company primarily serves markets in the UK and Ireland, addressing the needs of store managers, warehouse operators, and healthcare providers who require efficient and flexible scheduling solutions.RotaGeek generates revenue through a subscription-based model, providing clients access to their suite of workforce management tools. This structure allows businesses to streamline their scheduling processes while benefiting from features such as time tracking, leave management, and integrations with HR and payroll systems. Clients can expect to enter a contractual agreement that includes regular payments for ongoing access to the software, which is tailored to their operational needs. The company's flagship offerings, including the autoscheduling and forecasting functionalities, contribute to their value proposition, enabling organizations to enhance labor efficiency and improve overall operational performance. The company's EBITDA for the most recent year, 2023, is GBP 0.In June 2022, RotaGeek Limited raised GBP 3.000 mn in venture funding to plan investments in product development, sales, and marketing to support its continued growth. The company is focused on expanding its product offerings and may release new functionalities aimed at improving user experience in workforce management. Additionally, RotaGeek is looking to penetrate new markets, particularly within Europe, aiming to establish a presence in additional regions by 2024.

## Funding rounds

- Series B, May 5, 2020, $7.5M — Mobeus Equity Partners, Calculus Capital
- Series A, Aug 14, 2018, $5.1M — Mobeus Equity Partners, Calculus Capital

## Investors

- Mobeus Equity Partners (https://capitalatlas.ai/funds/mobeus-equity-partners) — Series A, Series B
- Calculus Capital (https://capitalatlas.ai/funds/calculus-capital) — Series A, Series B