# Rosy Soil

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rosy-soil

- Industry: Agribusiness
- Headquarters: New York, US
- Website: www.rosysoil.com
- Total disclosed funding: $8.6M
- Latest round: Series A (Feb 20, 2026)
- Investors on record: 5

## About

Established in 2021 and based in New York, US, Rosy Soil is an agribusiness company that provides eco-friendly gardening products that support soil, plant, and planet health. In February 2026, Rosy Soil raised USD 5 million in series A funding led by AP Ventures. The firm as of December 2024, is led by its founder, Chad Massura.

Rosy Soil specializes in the development and distribution of quality soils, particularly focusing on blends made from carbon-negative biochar. Their core product offerings include custom soil mixes designed to meet specific plant needs, which enhance soil health and stimulate plant growth. The company addresses common gardening issues such as poor drainage and nutrient deficiencies by offering solutions aimed at promoting thriving plant ecosystems. Their products are available in North America and select regions in Europe, targeting home gardeners, horticulturists, and agricultural enthusiasts. 

The firm generates revenue through direct-to-consumer sales and wholesale partnerships. Customers can purchase products online, and the company also partners with garden supply stores and nurseries for distribution. Some examples of its products available on its e-commerce website are Houseplant Soil, plat Food, Seedling Soil, etc starting at USD 19.99.

The company plans to utilize the February 2026 funding to develop new products, increase manufacturing capacity, and grow its retail and distribution network.

## Funding rounds

- Series A, Feb 20, 2026, $5M — AP Ventures
- Seed, Dec 4, 2024, $3.6M — Boost VC, Draper, Climate Capital, Superorganism

## Investors

- Boost VC (https://capitalatlas.ai/funds/boost-vc) — Seed
- Draper (https://capitalatlas.ai/funds/draper) — Seed
- Climate Capital (https://capitalatlas.ai/funds/climate-capital) — Seed
- Superorganism (https://capitalatlas.ai/funds/superorganism) — Seed
- AP Ventures (https://capitalatlas.ai/funds/ap-ventures) — Series A