# Roster

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roster

- Industry: Software
- Headquarters: Lehi, US
- Website: www.getroster.com
- Total disclosed funding: $5.7M
- Latest round: Seed (Jul 20, 2022)
- Investors on record: 3

## About

Based in Utah, US, and founded in 2016, Wooly, Inc. doing business as Roster Technologies, operates as a brand engagement platform that helps business owners to connect their products to influencers. In July 2022, Roster raised USD 6 million in seed funding led by Grix Venture Capital, with participation from Peterson Partners and Album VC. As of August 2022, the company is led by its CEO Kyle Fraughton. 

Wooly, Inc. provides a platform for online retailers to leverage their customer base and turn them into brand ambassadors. The platform includes integrations, multiple programs, campaign and program creation, payment options, tracking and adjusting campaigns, as well as incentivizing and distributing rewards. The company's client base includes On Running, HydroFlask, 1-800 Contacts, Salomon, Atomic, Cotopaxi, G2G, and Vooray. 

The company intends to use seed funding to scale business operations and enhance the customer experience.

## Funding rounds

- Seed, Jul 20, 2022, $5.7M — Peterson Partners, Album VC, Grix Venture Capital

## Investors

- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed
- Album VC (https://capitalatlas.ai/funds/album-vc) — Seed
- Grix Venture Capital (https://capitalatlas.ai/funds/grix-venture-capital) — Seed