# Rosie Applications

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rosie-applications

- Industry: Internet
- Headquarters: Ithaca, US
- Website: www.rosieapp.com
- Total disclosed funding: $9.9M
- Latest round: Series A (Jan 29, 2021)
- Investors on record: 1

## About

Based in the US, Rosie Applications Inc. is a technology company that provides an advanced white-label grocery e-commerce software solution, aimed at improving the online shopping experience for local independent grocery retailers.Founded in 2012 in Ithaca, US, Rosie Applications Inc. specializes in e-commerce solutions for independent grocery retailers. Co-founders Adrianne Wright, Michael Ryzewic, Nick Nickitas, and Rosie Goode established the company with a focus on enhancing online grocery shopping. The firm received a total funding of USD 9.94 mn, with the latest funding round being a Series A led by Avenue Growth Partners in September 2022. The company has engaged in three deals since its inception.Rosie App provides an industry-leading white-label grocery e-commerce software designed to enhance the shopping experience for local independent grocery retailers. The platform includes comprehensive e-commerce capabilities, allowing retailers to offer online ordering for delivery or pickup, supported by a dedicated network of shoppers. Key features include customizable e-commerce pages, digital marketing tools, and the ability to accept SNAP/EBT payments online, which address the needs of a diverse consumer base. Rosie’s services empower independent grocery stores across the United States to effectively compete against larger chains, with a rapid onboarding process that can launch retailers' e-commerce platforms in as little as two weeks.Rosie App generates revenue primarily through partnerships with independent grocery retailers that utilize its software solutions. Retailers engage with Rosie through a subscription model, paying for access to the e-commerce platform and associated services such as fulfillment and marketing tools. Retailers retain the sales proceeds from customer orders placed through their branded websites, while Rosie captures a service fee for its software and fulfillment capabilities. The platform integrates with various third-party systems to support retailers in streamlining their business processes, contributing to their operational efficiency and customer engagement without specified pricing details disclosed.In September 2022, Maplebear Inc., with a significant portfolio of top-tier venture capital firms, acquired Rosie Applications Inc. from Avenue Growth Partners and Tuhaye Venture Partners, facilitating the company’s expansion into serving local and independent grocers through enhanced e-commerce offerings. Future growth strategies include the introduction of new product features and expansion into additional markets, aligning with the needs of independent grocery retailers. Recent funding will be utilized to support these initiatives, enhancing the platform's capabilities and market reach.

## Funding rounds

- Series A, Jan 29, 2021, $9.9M — Avenue Growth Partners

## Investors

- Avenue Growth Partners (https://capitalatlas.ai/funds/avenue-growth-partners) — Series A