# Rooy

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rooy

- Industry: Consumer Products
- Headquarters: Seattle, US
- Website: www.rooy.com
- Total disclosed funding: $3.4M
- Latest round: Seed (Oct 19, 2015)
- Investors on record: 2

## About

Rooy Inc is a footwear company specializing in stylish and functional sneakers. Their DEKADE Collection offers versatile designs catering to various aesthetic preferences, blending quality with affordability.Rooy Inc is focused on creating high-quality footwear. The company was founded by Timothy O’Brien and is headquartered in Seattle, US. In October 2015, Rooy Inc raised USD 3.4 million in Seed funding led by Formation8, with participation from Korea Investment Partners. The total funding raised by the company stands at USD 3.4 million, marking a significant milestone in its growth trajectory.ROOY is primarily focused on the creation of high-quality footwear, specifically through its DEKADE Collection. This collection features versatile sneakers designed for various aesthetic preferences, including the DEKADE White and DEKADE Black. The company aims to meet the demand for stylish, functional footwear without compromising on quality or affordability, appealing to fashion-conscious individuals and sneaker enthusiasts.ROOY generates revenue primarily through direct-to-consumer sales of its footwear products. The DEKADE Collection is a flagship offering that contributes significantly to the company's sales. The products are positioned for a balance of quality and affordability, appealing to a wide range of customers. ROOY's affiliation with platforms such as Amazon Launchpad enhances its market reach, allowing it to access a broader consumer base while emphasizing community-driven design and collaboration.Rooy Inc plans to leverage the USD 3.4 million raised in Seed financing to support the design and launch of new footwear products. The company aims to expand its market presence in urban areas both nationally and internationally by 2025, targeting fashion-forward consumers. The recent funding will be utilized to enhance production capabilities and engage in marketing efforts to reach new customers.

## Funding rounds

- Seed, Oct 19, 2015, $3.4M — Korea Investment Partners, Formation8

## Investors

- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Seed
- Formation8 (https://capitalatlas.ai/funds/formation8) — Seed