# Rootstock Software

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rootstock-software

- Industry: Software
- Headquarters: San Ramon, US
- Website: www.rootstock.com
- Total disclosed funding: $6.8M
- Latest round: Series B (Sep 18, 2014)
- Investors on record: 2

## About

The Danville Group, Inc. delivers specialized cloud-based enterprise resource planning (ERP) solutions tailored for manufacturers and distributors, enhancing operational efficiency and productivity across various business sectors.Founded in 2008 in San Ramon, US, The Danville Group, Inc. focuses on providing cloud ERP solutions for manufacturing and distribution sectors. The company's leadership includes Pat Garrehy, who has a background in technology and management. In August 2022, the firm was acquired by Gryphon Investors, which alongside management, took a majority stake in the company, with Salesforce Ventures also re-investing. They have completed a total of 12 deals, with the latest funding round raising USD 1.42 mn, which is the total amount raised to date.Rootstock specializes in delivering innovative cloud-based solutions designed to enhance enterprise resource planning (ERP) for manufacturers and distributors. Their core product offerings include a comprehensive suite of ERP applications that streamline operations across various business functions, such as inventory management, production scheduling, and financial reporting. These solutions are tailored to meet the needs of diverse industries, facilitating improved efficiency and productivity for users ranging from small businesses to large enterprises. The end-use cases they aim to solve include optimizing supply chain management, enhancing visibility into operational processes, and enabling data-driven decision-making. The company's products are marketed primarily in North America and Europe, where they serve a diverse clientele that includes manufacturers, wholesalers, and service providers.Rootstock generates revenue through a subscription-based model, allowing clients to access their suite of cloud ERP solutions. This transactional structure facilitates ongoing relationships with businesses, ensuring they receive regular updates and support while managing their operational needs. Customers may enter into annual subscription agreements that cover various tiers of product functionality, with pricing frameworks organized around the number of users and specific modules selected. Flagship products, characterized by their robust capabilities in manufacturing and distribution processes, form the core of these agreements. The company maintains direct partnerships with clients to provide tailored implementations, fostering long-term engagement that is critical to their revenue generation strategy.Following the acquisition in August 2022, The Danville Group, Inc. aims to accelerate growth by deepening its Cloud ERP product offerings. The company plans to expand its market reach in North America and Europe, enhancing its service capabilities to better support its customers. The recent funding will be utilized to support these initiatives, allowing for the development of new products designed to further optimize operational efficiency. Specific details about upcoming product launches and their release dates are currently under development as the company aligns its strategy for enhanced market penetration.In November 2025, The Danville Group, Inc., a portfolio company of Gryphon Investors and Salesforce Ventures, acquired Praxis Solutions LLC. Financial terms of the transaction were not disclosed.The acquisition allows The Danville Group, Inc. to expand its product offerings.

## Funding rounds

- Series B, Sep 18, 2014, $1M — Cross Atlantic Capital Partners
- Series B, Dec 6, 2013, $1.5M — Cross Atlantic Partners
- Series B, Oct 6, 2011, $2M — Cross Atlantic Partners
- Series B, May 27, 2011, $2.3M — Cross Atlantic Capital Partners

## Investors

- Cross Atlantic Capital Partners (https://capitalatlas.ai/funds/cross-atlantic-capital-partners) — Series B
- Cross Atlantic Partners (https://capitalatlas.ai/funds/cross-atlantic-partners) — Series B