# Rootrix

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rootrix

- Industry: Information Services
- Headquarters: Seoul, South Korea
- Website: www.rootrix.com
- Total disclosed funding: $3.1M
- Latest round: Series A (Feb 23, 2026)
- Investors on record: 7

## About

Founded in 2021, and based in Seoul, South Korea, Rootrix, operates as a provider of various data solutions for tree pricing estimation. As of 2026, the company is led by its CEO, Ahn Jung-rok. In February 2026, Rootrix raised KRW 4.5 billion in series A funding from new investors CJ Investment, Industrial Bank of Korea, and Banks Foundation for Young Entrepreneurs. Returning investor Smilegate Investment also participated in the round.

The company offers various information services, collecting and refining data about tree quality and helping consumers with tree maintenance, sales, and distribution. The company uses GIS (geographic information system), Lidar (light detection and ranging), and photogrammetry technology to collect data for better pricing solutions.

The company will use the 2026 funding to further develop more solutions with other construction companies and contractors.

## Funding rounds

- Series A, Feb 23, 2026, $3.1M — Industrial Bank of Korea, Smilegate Investment, Banks Foundation for Young Entrepreneurs, CJ Investment
- Seed, Apr 1, 2022 — FuturePlay, Korea Tech Incubator for Startup
- Seed, Feb 28, 2022 — FuturePlay, Sopoong Ventures

## Investors

- FuturePlay (https://capitalatlas.ai/funds/futureplay) — Seed
- Sopoong Ventures (https://capitalatlas.ai/funds/sopoong-ventures) — Seed
- Korea Tech Incubator for Startup — Seed
- Industrial Bank of Korea — Series A
- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series A
- Banks Foundation for Young Entrepreneurs — Series A
- CJ Investment (https://capitalatlas.ai/funds/cj-investment) — Series A