# Root Platform (UK)

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/root-platform-uk

- Industry: Financial Services
- Headquarters: London, UK
- Website: www.rootplatform.com
- Total disclosed funding: $3M
- Latest round: Seed (Nov 11, 2021)
- Investors on record: 6

## About

Root Wealth Ltd. operates as a technology platform in the UK, providing a robust API-first SaaS solution for insurance offerings that supports businesses in seamlessly integrating insurance services into their customer interactions.Founded in 2016 and headquartered in London, UK, Root Wealth Ltd. specializes in developing software that streamlines the management of insurance products for various sectors. The company has successfully completed 2 deals as of September 2023, including its most recent funding round where it raised USD 1.5 mn from returning investor InVenFin. The firm was established by Stuart Kinnear, who currently serves as CEO.Root Platform offers a comprehensive API-first SaaS solution designed to facilitate the development, launch, and management of insurance offerings across diverse markets. The core product enables users to build embedded insurance experiences, allowing businesses to integrate insurance services directly into their existing customer touchpoints. This platform serves a variety of clients, including insurers, retailers, managing general agents (MGAs), and financial institutions, by providing user-friendly tools and robust documentation to streamline operations. Root's technology benefits end users by delivering flexible insurance solutions tailored to individual needs, thus enhancing customer satisfaction. The primary markets for Root's services include North America and Europe, where it partners with leading insurance companies and affinity brands to optimize their digital insurance strategies.Root generates revenue through a SaaS model, wherein clients subscribe to its insurance technology platform to access its suite of services. The firm structures these transactions primarily through B2B partnerships, allowing clients to launch various insurance products while leveraging Root's infrastructure and tools. Clients, such as insurance providers and financial institutions, benefit from the platform's capabilities, enabling seamless integration and administration of their insurance solutions. The revenue is derived from subscription fees associated with the use of the Root platform, which grants access to essential services, including policy administration and business intelligence tools. Root's offerings encompass both personal and commercial insurance solutions, ensuring a diverse revenue stream through expansive client engagement and tailored service delivery.In September 2023, Root Platform raised USD 1.5 mn in venture funding from returning investor InVenFin. The company plans to utilize this funding to support its expansion efforts in the UK and Europe, with a focus on enhancing its product offerings and increasing market penetration.

## Funding rounds

- Seed, Nov 11, 2021, $3M — InVenFin, Savannah Fund, FireID (Pty) Ltd., Luno Pte. Ltd., Base Capital, P1 Ventures

## Investors

- InVenFin (https://capitalatlas.ai/funds/invenfin) — Seed
- Savannah Fund (https://capitalatlas.ai/funds/savannah-fund) — Seed
- FireID (Pty) Ltd. — Seed
- Luno Pte. Ltd. — Seed
- Base Capital (https://capitalatlas.ai/funds/base-capital) — Seed
- P1 Ventures (https://capitalatlas.ai/funds/p1-ventures) — Seed