# Roostify

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roostify

- Industry: Financial Services
- Headquarters: San Francisco, US
- Website: www.roostify.com
- Total disclosed funding: $57M
- Latest round: Series C (Jan 26, 2021)
- Investors on record: 9

## About

Roostify Inc. is a technology firm focused on revolutionizing the mortgage lending process through a comprehensive digital platform that simplifies home loan applications and approvals for financial institutions and borrowers alike.Founded in 2012 by James Appleton and Rajesh Bhat, Roostify Inc. is based in San Francisco, US. The company specializes in mortgage lending solutions, helping lenders streamline the application process. In recent activity, Roostify completed a Series C funding round on February 22, 2022, led by Ten Coves Capital, raising a total of USD 32.00 mn and achieving a current valuation of USD 172.998 mn. The firm has engaged in 8 deals since its inception, with its most recent deal being an acquisition by CoreLogic, Inc. in February 2023.Roostify is a technology company specializing in mortgage lending solutions that streamline the home loan process. Its core product offering is a digital lending platform designed to enhance the borrower experience by simplifying application and approval workflows. The platform automates various aspects of the mortgage process, allowing lenders to manage applications, documents, and communications from a single interface. Roostify's clients primarily include banks, credit unions, and mortgage lenders, all of which are served across the United States and select international markets. The platform not only aims to improve operational efficiency for lenders but also seeks to provide a user-friendly experience for borrowers, addressing complexities often associated with obtaining home financing.Roostify generates revenue through a subscription-based model tailored for financial institutions that utilize its mortgage lending platform. Clients engage in structured agreements where they pay a recurring fee for access to software and support services, ensuring continuous updates and system improvements. Additionally, the company may offer tiered pricing plans based on the volume of transactions processed or specific features utilized by the clients. The revenue structure supports a B2B relationship, where financial institutions leverage Roostify's technology to enhance their service offerings to consumers.Following the acquisition by CoreLogic, Inc., Roostify is expected to further enhance its offerings to streamline the mortgage process. The acquisition aims to reduce errors and improve efficiency in lending practices. Specific plans for future product development have not been disclosed, but the integration with CoreLogic could lead to innovative solutions in the mortgage sector. The company's ability to leverage its recent funding will be crucial in executing these initiatives effectively.

## Funding rounds

- Series C, Jan 26, 2021, $32M — Stone Point Capital, JP Morgan Asset Management, Mouro Capital, Cota Capital, Point72 Asset Management, Colchis Capital Management, Ten Coves Capital
- Series B, Feb 15, 2018, $25M — JP Morgan Asset Management, USAA, Mouro Capital, Cota Capital, Point72 Asset Management, Colchis Capital Management
- Series A, Aug 28, 2015 — Nimble Ventures

## Investors

- Nimble Ventures (https://capitalatlas.ai/funds/nimble-ventures) — Series A
- JP Morgan Asset Management (https://capitalatlas.ai/funds/jp-morgan-asset-management) — Series B, Series C
- USAA — Series B
- Mouro Capital (https://capitalatlas.ai/funds/mouro-capital) — Series B, Series C
- Cota Capital (https://capitalatlas.ai/funds/cota-capital) — Series B, Series C
- Point72 Asset Management — Series B, Series C
- Colchis Capital Management (https://capitalatlas.ai/funds/colchis-capital-management) — Series B, Series C
- Stone Point Capital (https://capitalatlas.ai/funds/stone-point-capital) — Series C
- Ten Coves Capital (https://capitalatlas.ai/funds/ten-coves-capital) — Series C