# ROOK

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/rook

- Industry: Software
- Headquarters: Springfield, US
- Website: www.tryrook.io
- Total disclosed funding: $1.7M
- Latest round: Seed (Jun 26, 2023)
- Investors on record: 15

## About

Based in Texas, US, and founded in 2019 by its CEO Marco Benitez, CTO Daniel Martinez, and CQA Jose Ivan Esquivel, Rookeries Development Corp. trading as ROOK, operates as a B2B SaaS company that provides integrates and embeds health metrics from wearables into existing apps and software and generates data-driven recommendations. In March 2023, ROOK raised USD 1.7 million in pre-seed funding led by NuFund Venture Group, with participation from Allied Venture Partners, Cross Ocean Ventures, Harvard Business School, Hilltop Venture Partners, Insta Ventures, IQ Ventures, Irie Investment, Liebenthal Venturesm, TechStars, and The SageHouse, LLC. 

Rookeries Development Corp. offers a wearable API to help customers achieve their health goals. By cleaning, harmonizing, standardizing, and normalizing biomarker data, the company provides health data presented in a single format with common units. ROOK's health score allows users to access a universal definition of health, simplifying the data analysis process and providing recommendations and progress tracking. The company's API is suitable for multiple industries, including healthcare, fitness and wellness, insurance, corporate wellness, gaming, and clinical trials. The company's client base includes DudyFit, Metagym, Xplor, Blockpound, and Worqout.

The company plans to use the pre-seed funding to empower with more actionable health data and rebrand to ROOK.

## Funding rounds

- Seed, Jun 26, 2023 — Alumni Ventures Group
- Seed, Mar 20, 2023, $1.7M — Techstars, Harvard Business School, Stadia Ventures, Mana Ventures, Hilltop Venture Partners, Insta Ventures, Liebenthal Ventures, Allied Venture Partners, NuFund Venture Group, Cross Ocean Ventures, Irie Investment, MCMA Ventures, IQVentures, The SageHouse, LLC

## Investors

- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Harvard Business School — Seed
- Stadia Ventures (https://capitalatlas.ai/funds/stadia-ventures) — Seed
- Mana Ventures (https://capitalatlas.ai/funds/mana-ventures) — Seed
- Hilltop Venture Partners (https://capitalatlas.ai/funds/hilltop-venture-partners) — Seed
- Insta Ventures (https://capitalatlas.ai/funds/insta-ventures) — Seed
- Liebenthal Ventures (https://capitalatlas.ai/funds/liebenthal-ventures) — Seed
- Allied Venture Partners (https://capitalatlas.ai/funds/allied-venture-partners) — Seed
- NuFund Venture Group (https://capitalatlas.ai/funds/nufund-venture-group) — Seed
- Cross Ocean Ventures (https://capitalatlas.ai/funds/cross-ocean-ventures) — Seed
- Irie Investment (https://capitalatlas.ai/funds/irie-investment) — Seed
- MCMA Ventures — Seed
- IQVentures (https://capitalatlas.ai/funds/iqventures) — Seed
- The SageHouse, LLC — Seed
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Seed