# Roojoom

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roojoom

- Industry: Software
- Headquarters: Tel Aviv-Yafo, Israel
- Website: www.roojoom.com
- Total disclosed funding: $0.6M
- Latest round: Seed (Feb 28, 2014)
- Investors on record: 1

## About

Roojoom is a Tel Aviv-based company specializing in AI-driven journey orchestration, aimed at optimizing customer interactions to achieve specific business objectives. It enhances marketing efficiency through automation and personalized experiences across multiple channels.Founded in 2013 in Tel Aviv-Yafo, Israel, Roojoom focuses on AI-based journey orchestration solutions. The founders include Or Meirov, Rami Ricanati, and Yuval Shemesh. In February 2014, Roojoom secured Seed funding of USD 0.6 million from 2B Angels. The company has executed a total of 1 deal.Roojoom specializes in AI-based journey orchestration, delivering a platform designed to optimize individual customer journeys towards specific business goals. The core offering includes personal AI engines that facilitate continuous engagement across multiple channels, enabling marketers to focus on their objectives while AI manages the execution of personalized user experiences. Key functionalities involve user journey mapping, automated onboarding processes, and comprehensive customer service solutions that streamline issue resolution. The platform is utilized by various industries, including telecommunications and customer service, with clients benefiting from improved engagement metrics and operational efficiencies. Roojoom's services are marketed primarily to businesses in North America and Europe, where they aim to enhance customer engagement and retention through tailored digital experiences.Roojoom generates revenue through subscription-based models, where clients pay for access to its platform and its suite of AI-driven journey orchestration tools. This approach enables businesses to integrate the platform into their existing customer engagement strategies without extensive developer involvement. Transactions typically involve partnerships with medium to large enterprises looking for comprehensive solutions to enhance their customer journeys. The pricing structure is tiered, allowing companies to select plans based on their specific needs, with options for additional features or expanded service capabilities. Flagship services include the Roojoom Customer Journey Model (CJM) and troubleshooting and resolution (TS&R) capabilities, both of which are integral to the platform's value proposition.Roojoom plans to leverage its recent Seed funding of USD 0.6 million secured in February 2014 to further enhance its platform capabilities and expand into new geographic markets. The company aims to introduce new product features that will be designed to launch within the next 18 months. Specific targeted regions for expansion include additional markets in Europe and North America, focusing on enhancing their presence in areas where customer engagement technology is in high demand.

## Funding rounds

- Seed, Feb 28, 2014, $0.6M — 2B Angels

## Investors

- 2B Angels (https://capitalatlas.ai/funds/2b-angels) — Seed