# Roobrik

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roobrik

- Industry: Healthcare IT
- Headquarters: Greensboro, US
- Website: www.roobrik.com
- Total disclosed funding: $3M
- Latest round: Series A (Oct 19, 2022)
- Investors on record: 1

## About

Roobrik, Inc. develops innovative sales and marketing technology tailored for senior living providers, focusing on enhancing the prospect journey and increasing move-in rates for senior living communities.Founded in 2013 in Greensboro, US, Roobrik, Inc. offers technology solutions designed to support senior living providers. The firm has raised a total of USD 3.00 mn over several funding rounds, with the most recent being a Series A round on October 19, 2022, led by Jurassic Capital. Nate OKeefe serves as both the CEO and founder, who has a history of leadership within the company.Roobrik specializes in sales and marketing technology for senior living providers, optimizing the prospect journey to enhance move-in rates. Its core offerings include patented decision-support surveys and live chat solutions, which engage prospective residents and their families throughout the decision-making process. These tools utilize motivational interviewing techniques, allowing prospects to assess their readiness without divulging specific financial information. Roobrik's products are aimed at senior living communities in the United States and Canada, assisting a diverse client base that includes caregiving organizations.Roobrik generates revenue through a subscription-based model for its services, targeting senior living providers seeking to improve lead conversion rates and streamline sales processes. Clients subscribe for access to the Roobrik platform, which features decision support surveys and live chat capabilities that provide insights into prospective residents. The platform facilitates tailored follow-up conversations based on over 20 key data points from prospects, enabling sales teams to engage meaningfully with potential residents.In October 2022, Roobrik, Inc. raised USD 3.00 mn in Series A funding from Jurassic Capital. The company plans to utilize this funding for further business expansion. Future growth initiatives include the development of new products and potential entry into additional geographic markets to serve senior living providers, enhancing their outreach to prospective residents.

## Funding rounds

- Series A, Oct 19, 2022, $3M — Jurassic Capital

## Investors

- Jurassic Capital (https://capitalatlas.ai/funds/jurassic-capital) — Series A