# Roo

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/roo

- Industry: Hardware
- Headquarters: New York, US
- Website: www.heykangaroo.com
- Total disclosed funding: $10M
- Latest round: Series A (Apr 17, 2019)
- Investors on record: 2

## About

Roo, LLC, also known as Kangaroo, is a U.S.-based company specializing in affordable home security solutions that combine user-friendly technology with efficient monitoring services.Founded in 2018 in New York, US, Roo, LLC focuses on providing home security solutions through innovative products. The company is led by CEO Dhruv Garg and co-founded by several individuals including James Xu and Maximus Yaney. To date, it has completed 3 funding deals, with the latest round occurring in December 2023 when it raised USD 1 million from an individual investor, bringing the total amount raised to USD 1 million.Kangaroo Home Security specializes in providing affordable home security solutions, including a range of alarms and sensors designed to be user-friendly and efficient. Their core offerings feature a livestreaming, two-way talking, person-detecting doorbell and a plug-in Chime, both equipped with advanced technology aimed at enhancing home security. Additionally, Kangaroo bundles its cameras with a service called Cam Protect, which provides customers with premium features, theft and damage reimbursement, and discounted pricing on devices. The company targets consumers who seek reliable security without incurring high costs, positioning itself primarily within the U.S. market. Its client base comprises homeowners and renters who prioritize ease of setup and affordability, making it a suitable option for those looking to enhance their security systems with minimal investment.Kangaroo Home Security generates revenue through direct-to-consumer sales of its security products, complemented by subscription-based professional monitoring services. Customers typically purchase starter kits, such as the Starter Home Kit, which includes a full year of professional monitoring at a competitive price point. The company facilitates transactions through its online platform, allowing consumers to select from various security solutions tailored to their needs. Its subscription model offers ongoing monitoring services that enhance the functionality of its devices, fostering customer retention and recurring revenue. By providing a combination of affordable hardware and value-added services, Kangaroo aims to establish a sustainable revenue stream while promoting security accessibility for a broad audience.With the recent funding of USD 1 million raised in December 2023, Kangaroo plans to enhance its product lineup with new security devices and features. Specific details on upcoming product launches are currently under wraps, but the company is focused on expanding its offerings to meet diverse customer needs. Additionally, Kangaroo aims to enter new geographic markets beyond the U.S., although specific regions and timelines have yet to be announced.

## Funding rounds

- Series A, Apr 17, 2019, $10M — Greycroft, Lerer Hippeau Ventures

## Investors

- Greycroft (https://capitalatlas.ai/funds/greycroft) — Series A
- Lerer Hippeau Ventures — Series A